WhatsApp Business Marketing Specialist

Job role: WhatsApp Business Marketing Specialist

Experience: 1–3 years in WhatsApp marketing, CRM or marketing automation for e-commerce or D2C brands

Key responsibilities

• Set up and manage WhatsApp Business API accounts for clients through an approved provider (such as WATI, Interakt, AiSensy, Gupshup or similar), including business verification and number setup.
• Create, submit and get approved WhatsApp message templates (marketing, utility and authentication) that follow Meta's policies.
• Plan and run broadcast campaigns: launches, offers, festive sales, product drops, back-in-stock alerts and win-back messages.
• Design automated journeys: abandoned cart recovery, order confirmation and tracking, COD confirmation, review requests, reorder reminders and post-purchase education.
• Build the WhatsApp catalogue and product collections, and configure click-to-WhatsApp ads together with the Performance Marketing Specialist.
• Collect opt-ins properly (website pop-ups, checkout, QR codes, ads) and build clean, segmented contact lists with consent.
• Set up chatbots and quick replies for pre-sales questions, order status and lead qualification, with a clear hand-off to a human agent.
• Connect WhatsApp tools with Shopify, WooCommerce, CRMs, Google Sheets and payment tools through integrations or automation platforms.
• Protect the number's quality rating and messaging limits by managing frequency, relevance, blocks and reports.
• Track delivery, read, reply, click and conversion rates, and share a weekly and monthly performance report with each client.
• Support eRoadMap's own sales process: follow-up messages for leads, proposals and onboarding reminders for Launchpad and Hyper Growth clients.

Required skills

• Hands-on experience with a WhatsApp Business API platform and template approval.
• Understanding of WhatsApp Business policy, opt-in rules, quality rating and India's data and consent norms (including DPDP Act basics).
• Strong short-form writing in English and Hindi; Punjabi is an advantage.
• Ability to map customer journeys and write message flows that feel helpful, not spammy.
• Comfort with spreadsheets, segmentation and basic reporting.

Please Fill this form

https://forms.gle/avhZczctLqARmXN2A

Note: We will only consider the applicants who has filled the above form.