Digital Marketing Executive

We are looking for an experienced Digital Marketing Manager with strong knowledge of Google Ads and Meta Ads (Facebook & Instagram). The candidate will be responsible for planning, managing, and optimizing online advertising campaigns to generate leads, increase brand visibility, and improve overall marketing performance.

Key Responsibilities

• Plan and manage Google Ads and Meta Ads campaigns.
• Monitor and optimize campaign performance to achieve lead generation and business goals.
• Manage advertising budgets and improve return on investment (ROI).
• Conduct keyword research and audience targeting.
• Track campaign performance using Google Analytics and Meta Business Suite.
• Prepare regular campaign reports and performance analysis.
• Work closely with the creative and sales teams to improve campaign results.
• Perform A/B testing to improve ad performance and conversions.
• Stay updated with the latest digital marketing trends and platform updates.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in digital marketing.
• Strong hands-on experience in Google Ads and Meta Ads.
• Good knowledge of Google Analytics (GA4) and campaign tracking.
• Experience in lead generation and performance marketing.
• Strong analytical and communication skills.