Content Creator

We are looking for a creative, trend-savvy, and hands-on Content Creator to join our Marketing Team at Irthlife.

The ideal candidate should be someone who enjoys creating content, understands social media trends, and can turn ideas into engaging content that connects with our audience.

• Key Responsibilities Create photo, video, graphic, and written content for Irthlife’s social media and digital platforms.
• Develop creative concepts for Instagram Reels, posts, stories, campaigns, and other social media formats.
• Stay updated with the latest social media trends, trending sounds, formats, memes, and content styles and identify opportunities relevant to the brand.
• Plan, coordinate, and assist with photoshoots, video shoots, and product content creation.
• Write engaging hooks, captions, scripts, and basic social media copy.
• Work closely with the Marketing Team to plan and execute content calendars and campaigns.
• Develop creative content ideas that help increase brand awareness, engagement, reach, and audience interaction.
• Create trend-based, relatable, and brand-relevant content while maintaining IrthLife’s brand identity.
• Assist with basic video editing, graphic designing, reels editing, and content formatting.
• Monitor content performance and identify which content formats, topics, and creatives perform well.
• Support influencer collaborations, product promotions, and digital marketing campaigns .
• Maintain consistency in Irthlife’s brand tone, messaging, visual identity, and overall content quality.
• Work collaboratively with the marketing team to experiment with new content ideas , various brand awareness initiatives and creative formats.