Customer Relations Officer

Customer Relationship Executive (CRM/Sales) Department: Devotee Success

Reports to: CRM Manager

Location: Chennai

Employment Type: Full-time

About the RoleVedicfolks is looking for a sincere, disciplined and results-oriented Customer Relationship Executive (CRM/Sales) to manage devotee enquiries, build long-term relationships and generate revenue through timely and thoughtful follow-up.

This is not a routine customer-support or telecalling role.

You will guide devotees in selecting suitable Vedic rituals and spiritual services, follow up on enquiries, support registrations and payments, and nurture existing relationships for renewals and repeat participation.

Your primary responsibility is to ensure:

Every enquiry receives a timely response. Every follow-up is completed. Every devotee is treated with care. Every genuine sales opportunity is responsibly pursued.

• Key ResponsibilitiesRespond promptly and professionally to enquiries received through phone, WhatsApp, email, website and CRM.
• Understand each devotee’s requirements and recommend appropriate Vedic rituals, homams, consultations and spiritual services.
• Explain service details, benefits, dates, packages and participation procedures clearly.
• Convert qualified enquiries into confirmed registrations and payments.
• Follow up consistently without pressuring or repeatedly disturbing devotees.
• Build trusted, long-term relationships with both new and existing devotees.
• Contact existing devotees regarding renewals, recurring rituals, birth-star services, annual programmes and relevant upcoming events.
• Identify suitable cross-selling and up-selling opportunities based on the devotee’s genuine needs.
• Maintain accurate lead status, follow-up dates, conversation notes and payment information in the CRM.
• Ensure no enquiry or promised follow-up is missed.
• Coordinate with Marketing, Ritual Operations and Accounts to ensure smooth fulfilment.
• Collect complete Sankalpam and participant details before the internal deadline.
• Confirm registrations, livestream information, reports, recordings and other deliverables with devotees.
• Resolve routine concerns and service issues professionally.
• Escalate sensitive, unresolved or high-value matters to the CRM Manager.
• Maintain confidentiality of devotee information and organisational data.
• Achieve assigned individual conversion, revenue, retention and follow-up targets.
• Submit concise daily and weekly performance reports.

Who We Are Looking For2–5 years of experience in customer relationship management, inside sales, telesales, client servicing, customer success or a similar role.

You should have:

• Strong spoken and written communication skills.
• Fluency in English and Tamil; additional Indian languages are an advantage.
• Experience handling enquiries and converting leads through phone and WhatsApp.
• Excellent listening, follow-up and relationship-building abilities.
• Confidence discussing service packages and requesting payment professionally.
• Ability to communicate respectfully with Indian and international devotees.
• Basic working knowledge of CRM software, WhatsApp, email and Excel/Google Sheets.
• Strong attention to detail when recording names, dates, payments and Sankalpam information.
• Patience, emotional maturity and a service-oriented mindset.
• Ability to work with targets and take responsibility for outcomes.
• High integrity, discretion and respect for confidential customer information.

Experience in spiritual services, wellness, healthcare, hospitality, education, astrology, e-commerce or other relationship-driven service businesses is preferred.

Most Important QualityWe want someone who does not merely answer enquiries.

We want someone who takes ownership of the complete devotee journey—from the first enquiry until registration, fulfilment and future relationship-building.

When a devotee expresses interest, your approach should be:

“How can I understand, guide and support this devotee?”

—not—

“I have replied, so my responsibility is complete.”

Key Performance IndicatorsYour performance will be measured through:

• Lead response time
• Follow-up completion rate
• Lead-to-registration conversion rate
• Individual revenue achievement
• Repeat booking and renewal rate
• Cross-selling and relationship growth
• CRM data accuracy and completeness
• Payment follow-up and closure
• Devotee satisfaction and feedback
• Quality of coordination with internal teams
• Success in This Role Within 3–6 MonthsAll assigned enquiries are contacted and updated promptly.
• Follow-ups are completed according to the agreed schedule.
• Lead conversion and individual revenue targets are consistently achieved.
• Existing devotees receive relevant and personalised communication.
• Repeat registrations and renewals increase.
• CRM records remain accurate and up to date.
• Devotee concerns are handled professionally and resolved quickly.
• The CRM Manager does not need to repeatedly remind you about routine responsibilities.

CultureVedicfolks serves devotees worldwide through authentic Vedic spiritual services.

We value:

Devotion • Ownership • Integrity • Discipline • Respect • Service • Excellence

We are looking for someone who can combine sales confidence with genuine care, spiritual sensitivity and professional discipline.