Digital Marketing Specialist

Key Responsibilities

• Drive organic growth strategies across social media and digital platforms

• Monitor content calendars aligned with brand and business goals

• Monitor the social media platforms- Instagram, YouTube, LinkedIn, and other

• Coordinate with external agencies for: o SEO performance o Website updates o Paid ad campaigns

• Track, analyse, and report digital marketing performance metrics

• Ensure timely delivery of creatives, campaigns, and updates from agencies

• Work closely with internal teams for event promotions, branding, and campaigns

• Generate and implement ideas for lead generation and brand visibility

• Maintain consistency in brand tone, messaging, and visual identity

Requirements

• 3+ years of experience in digital marketing (preferably in events, media, or creative industry)

• Strong understanding of organic growth strategies & social media algorithms

• Experience in handling agency coordination and vendor management

• Basic knowledge of SEO, paid ads, and website management

• Good analytical skills (Google Analytics, social media insights, etc.)

• Strong communication and coordination skills

• Creative thinking with attention to detail