Hybrid Business Development Executive (Social Media + Field Sales)

Job Title: Hybrid Business Development Executive (Social Media + Field Sales)

Location: Chennai (On-site & Field)

Experience: 1 to 3 years in Field Sales and digital marketing in PM suryaghar domestic solar scheme, Real Estate, Direct-to-Consumer (D2C) sales, or Lead Generation (experience in the Solar industry or an engineering background is a big plus).

Job Overview:

We are a trusted rooftop solar installation company in Chennai with a proven track record of 100+ successful installations. We are looking for a dynamic, multi-talented Business Development Executive to lead our next phase of growth. In this role, you will be the face and voice of our brand. You will capture engaging content for social media reels, execute offline field-marketing campaigns, consult with prospective customers, and close high-ticket solar deals.

Key Responsibilities

• On-Camera Content Creation (Online): Script, shoot, and present highly engaging, short-form videos (Instagram Reels, Facebook Videos, and YouTube Shorts). Translate complex solar benefits, TANGEDCO net metering, and the PM Surya Ghar Muft Bijli Yojana subsidy into simple, energetic Tamil content.
• Physical Lead Generation (Offline): Conduct field visits to high-potential residential areas in Chennai (e.g., independent homes and villa communities in areas like Anna Nagar, OMR, and ECR). Connect with RWAs, set up local canopy camps, or distribute informative flyers.
• End-to-End Sales Conversion: Follow up with leads generated from both your online reels and offline field efforts. Conduct initial site evaluation discussions, explain ROI timelines, provide financial quotes, and convert prospects into signed customers.

Required Skills & Qualifications

• Language Proficiency: Absolute fluency in Tamil (compulsory for local trust-building and content) and working knowledge of English.
• Camera Confidence: Zero camera shyness. Must have a portfolio or examples of past video/reel content creation.
• Sales Hustle: Proven track record in direct sales or field lead generation. Highly resilient with strong closing skills.
• Technical Aptitude: Ability to quickly grasp and explain solar technicalities (kW requirements, on-grid vs. hybrid, space requirements, and government subsidies).

Typical week will be split into a 40% Online / 60% Offline

Online Production (40%)

• Leverage the 100+ existing sites to film "Before & After" transformations and client testimonials.
• • Create educational hooks (e.g., "How this Chennai homeowner brought their TNEB bill to zero").
• • Reply directly to comments and DMs on Instagram/Facebook to collect contact numbers.

Offline Prospecting & Sales (60%)

• Organize structural canopy meets or educational drives in Chennai neighborhoods.
• • Meet inbound leads at their property, review their current EB bills, and explain the financial payback period.
• • Manage the full sales pipeline from initial contact to the final deposit payment.Because this role combines two distinct skill sets (Content Creation + High-Ticket Sales Closure), standard flat salaries will not attract top talent.

Target-Driven Hybrid Pay Structure is provided

• Fixed Salary: 20,000 per month (Depending on experience and camera confidence).
• Travel Allowance: 2,500 per month.
• Variable Incentives (The Driver):
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• Per-KW Commission: 500 per kilo-watt (kW) closed. For example, closing a standard 5kW residential system yields a 2,500 bonus.
• Milestone Bonus: An extra cash incentive for crossing monthly targets (e.g., completing more than 15 installations a month).
• Total Expected Earning (CTC): A successful executive should easily clear 4.8 Lakhs per annum via performance incentives.

Skill Set Required

To successfully manage both on-camera content production and face-to-face field sales, the candidate must possess a unique blend of creative marketing skills and high-ticket sales hustle.

The essential skill set required for this hybrid role is:

Communication & Presentation Skills

• Strong Camera Presence: The candidate must be completely natural, energetic, and articulate on video. They need to look confident while handling a mic on a rooftop and presenting to a smartphone camera.
• Hyper-Local Language Fluency: Fluency in spoken Tamil is non-negotiable. They must speak the local dialect comfortably to build instant trust with Chennai homeowners. They should also possess conversational English for formal client messaging and quotations.
• Storytelling & Hook Writing: The ability to break down a dry topic like "electricity bills" into an exciting 60-second video script with an attention-grabbing intro (e.g., "Are you paying more than 5,000 for your EB bill this summer?").

Mobile Content Production Skills

• Smartphone Videography: Proficiency in shooting steady, well-lit videos using a smartphone and basic accessories like a wireless collar mic (e.g., DJI or Rode) or a stabilizer/gimbal.
• Rapid Mobile Video Editing: Practical experience using intuitive mobile editing apps like CapCut, InShot, or VN Editor. They must know how to cut video clips, add trending background audio, apply auto-captions in Tamil/English, and add engaging text overlays.
• Platform Algorithm Literacy: A basic understanding of how Instagram, Facebook, and YouTube Reels work (e.g., when to use trending audio, how to use local hashtags like #ChennaiHomes or #ChennaiSolar, and how to write description copy that drives DMs).

Direct Field Sales & Negotiation Skills

• B2C Consultative Selling: Experience pitching a high-value product (ranging from 1.5 Lakhs to 5 Lakhs+) to individual property owners, villa buyers, or senior citizens.
• Objection Handling: Ability to confidently counter common consumer hesitations regarding rooftop solar, such as roof drilling fears, damage during monsoons/cyclones in Chennai, initial costs, and maintenance efforts.
• Ground-Level Prospecting: The physical stamina and "hustle" required to walk around neighborhoods, approach Resident Welfare Associations (RWAs), set up temporary weekend canopy stalls, and strike up conversations with strangers.

Technical & Commercial Aptitude

• Solar Math & ROI Calculation: Ability to look at a customer's TANGEDCO/TNEB bill, calculate their average consumption units, figure out the required solar plant size (e.g., 3kW vs 5kW), and explain the payback period (ROI) simply.
• Subsidy & Policy Navigation: Clear understanding of current government solar schemes (such as the PM Surya Ghar Muft Bijli Yojana), how the subsidy gets credited, and how the local net-metering application process works.