Sales Engineer

Sure, Asho. Here’s a professional Sales Engineer – Machinery Sales role description you can use for a Job Description (JD):

Sales Engineer – Machinery Sales

Job Summary:

Responsible for promoting and selling industrial machinery by understanding customer requirements, providing technical solutions, preparing quotations, and developing long-term customer relationships.

Key Roles & Responsibilities

1. Sales & Business Development

• Identify and develop new customers and business opportunities.
• Generate leads through customer visits, references, exhibitions, and market research.
• Achieve monthly, quarterly, and annual sales targets.
• Maintain and expand relationships with existing customers.

1. Technical Sales

• Understand customer machinery requirements and recommend suitable solutions.
• Explain machinery specifications, features, applications, and benefits to customers.
• Conduct product presentations, demonstrations, and technical discussions.
• Coordinate machinery trials and demonstrations at customer locations when required.

1. Customer Visits

• Regularly visit existing and potential customers.
• Understand production processes and identify machinery requirements.
• Prepare visit reports and follow up on enquiries and opportunities.

1. Quotation & Order Management

• Prepare and submit technical and commercial quotations.
• Negotiate pricing, payment terms, delivery schedules, and other commercial conditions.
• Follow up on quotations and convert enquiries into orders.
• Coordinate with internal teams until order execution and delivery.

1. Market & Competitor Analysis

• Monitor market trends, customer requirements, and competitor activities.
• Collect market intelligence on competitor machinery, pricing, and products.
• Provide feedback to management regarding market opportunities.

1. After-Sales Coordination

• Coordinate with service and installation teams for machinery installation and commissioning.
• Follow up on customer complaints and service requirements.
• Maintain good customer relationships after the sale.
• Identify opportunities for spare parts, upgrades, and additional machinery.

1. Reporting & CRM

• Maintain customer databases and sales pipelines.
• Update daily/weekly sales activities and enquiry status.
• Prepare sales forecasts and reports for management.
• Track enquiries from initial contact through order closure.

Required Skills & Qualifications

• Diploma/B.E./B.Tech in Mechanical, Electrical, Mechatronics, or related engineering field.
• Experience in industrial machinery/equipment sales preferred.
• Good technical and commercial understanding.
• Strong communication, negotiation, and presentation skills.
• Willingness to travel for customer visits.
• Ability to develop new business and achieve sales targets.
• Basic knowledge of MS Office/CRM software.

Key Performance Indicators (KPIs):

• Sales target achievement
• New customer acquisition
• Enquiry-to-order conversion
• Customer visits and lead generation
• Sales pipeline value
• Customer retention
• Collection/payment follow-up
• Gross margin/profitability