Sales Head (B2B)

Company: United Food Ventures & Associates

Location: Chennai

Department: Sales & Business Development

Position: Sales Head

Employment Type: Full-Time

Reporting To: Managing Director / Management

Job SummaryWe are looking for an experienced and result-oriented Sales Head to lead our sales team and drive revenue growth across our HORECA, FMCG, Corporate, Retail and Food & Beverage business segments.

The Sales Head will be responsible for developing sales strategies, managing the sales team, acquiring new customers, strengthening existing client relationships, achieving revenue targets and expanding the company’s market presence.

• Key Responsibilities

1. Sales Strategy & Business GrowthDevelop and implement monthly, quarterly and annual sales strategies.

• Set sales targets for individual team members and business segments.
• Identify new market opportunities and potential customer segments.
• Develop plans to increase revenue, customer acquisition and repeat business.
• Monitor competitors, pricing and market trends.

2. Team ManagementLead, train and motivate the sales team.

• Allocate territories, leads and customer accounts.
• Monitor daily sales activities and team performance.
• Conduct regular sales meetings and performance reviews.
• Support team members in closing important or difficult deals.
• Set KPIs and ensure achievement of individual and team targets.

3. Customer & Business DevelopmentDevelop new customers in:

• Hotels
• Restaurants
• Cafés
• Bakeries
• Corporate offices
• Institutions
• Retail outlets
• Distributors
• Build and maintain strong relationships with key customers.
• Conduct client meetings, product presentations and negotiations.
• Develop corporate and bulk-order business opportunities.
• Convert leads into long-term customers.

4. Sales OperationsMonitor daily sales, enquiries, conversions and collections.

• Review sales pipeline and ensure proper follow-up.
• Track quotations, negotiations, orders and customer requirements.
• Coordinate with Purchase, Operations, Dispatch, Accounts and Management.
• Ensure timely order fulfilment and customer satisfaction.
• Monitor outstanding payments and coordinate with the accounts team for collections.

5. Revenue & Target ManagementAchieve monthly and annual sales targets.

• Monitor revenue and gross-margin performance.
• Analyse sales by customer, product and business segment.
• Identify low-performing products/customers and develop corrective plans.
• Prepare sales forecasts and revenue projections.

6. Reporting & AnalysisPrepare daily/weekly/monthly sales reports.

• Maintain sales pipeline and customer database.
• Report sales performance and market developments to management.
• Analyse:
• New customer acquisition
• Repeat orders
• Conversion rate
• Average order value
• Sales growth
• Collection performance
• Key Performance Indicators (KPIs)Monthly Sales Revenue
• New Customer Acquisition
• Sales Target Achievement %
• Gross Margin
• Customer Retention
• Repeat Orders
• Lead Conversion Rate
• Collection Efficiency
• Team Productivity
• Market Expansion
• RequirementsBachelor's degree in Business, Marketing, Management or a related field.
• MBA in Marketing/Sales is preferred.
• 5+ years of sales experience, preferably in FMCG, HORECA, Food & Beverage, Hospitality or related industries.
• Previous experience managing a sales team is preferred.
• Strong knowledge of B2B and corporate sales.
• Experience in negotiation and key-account management.
• Strong communication and interpersonal skills.
• Target-oriented and commercially minded.
• Willingness to travel for customer meetings when required.

Preferred ExperienceExperience in selling or managing customers across:

FMCG | HORECA | Frozen Foods | Bakery Ingredients | Food Products | Café | Catering | Corporate Sales | Retail

• SkillsSales Leadership
• Business Development
• Team Management
• B2B Sales
• HORECA Sales
• Corporate Sales
• Negotiation
• Key Account Management
• Lead Generation
• Customer Relationship Management
• Sales Forecasting
• Market Analysis
• Target & KPI Management
• Reporting & MIS
• Collection Management