Digital Marketing Specialist

About the Role:

This Job role requires the below mentioned skills.

·      Social Media Management

·      Digital Marketing Management

·      Online Response and Reputation Management (ORRM):

·      Reporting & Analytics

·      Supporting Marketing Operations

Job Description:

·      Manage social  and run campaigns across all social media platforms (LinkedIn, Facebook, Instagram, X, etc.)

·      Monitor social media channels for brand mentions, ensuring consistent messaging and timely responses.

·      Execute brand-level followers and boost campaigns for the social media growth strategy

·      Partner with BUs and cross-functional teams to gather content details and ensure seamless publishing.

·      Identify and work on opportunities to amplify user-generated content (e.g., testimonials, campus visits, company events) for social media engagement.

Reporting & Analytics:

·      Compile social media data and generate reports to track key metrics (engagement, reach, impressions).

·      Analyze data to identify trends and inform data-driven social media strategy recommendations.

·      Collaborate with the marketing team to brainstorm and refine social media strategies.

·      Special Skills Required

·      Experience working with social media campaigns.

·      Strong understanding on how to manage the budgets and ROI on paid campaigns.

·      SEO knowledge and experience with optimizing online content.

·      Analytical mindset with the ability to interpret data to improve campaign performance.

·      Excellent communication skills and the ability to collaborate effectively with multiple teams.

·      Ability to craft compelling ad copy and creative content.

·      Self-motivated, organized, and able to work independently.