Business Development Manager (BDM)

BUSINESS DEVELOPMENT MANAGER

Company: Dream Life Education

Location: Avinashi Road, Coimbatore

Job Type: Full-Time

Work Mode: Work From Office

Reporting To: CEO & Management

Fixed CTC: ₹3.5–₹5 LPA, based on experience and interview performance

Performance Incentives: ₹3 LPA+, linked to approved targets and company policy

ROLE OVERVIEW

Dream Life Education is hiring an experienced Business Development Manager to lead the admissions team, achieve admission and revenue targets, and manage daily sales and operational activities.

The Business Development Manager will oversee telecalling executives, admission counsellors and the Operations Executive, ensuring effective lead management, consistent follow-ups, accurate college information and smooth admission processes.

KEY RESPONSIBILITIES

Admissions Sales & Target Management

• Plan and achieve individual, team, admission and revenue targets.
• Set daily, weekly and monthly goals for telecallers and admission counsellors.
• Monitor calling activity, qualified leads, counselling appointments, campus visits and admission conversions.
• Identify conversion gaps and take corrective action.
• Support the team in handling objections, parent concerns and admission closing.

Team Management & Training

• Manage the daily activities of telecallers, admission counsellors and operational staff.
• Conduct daily team meetings and regular performance reviews.
• Review call quality, counselling quality and follow-up effectiveness.
• Train and coach team members on courses, colleges, communication, objection handling and admission processes.
• Support recruitment, onboarding, training and retention of the admissions team.

CRM & Lead Management

• Oversee lead allocation and ensure leads are assigned to the appropriate team members.
• Monitor follow-ups, missed callbacks, inactive leads and pending actions.
• Ensure accurate and timely CRM updates.
• Review the lead pipeline, team activity and admission-conversion reports.
• Coordinate with the Operations Executive to maintain accurate lead data.

Admission & College Coordination

• Coordinate with colleges, students, parents and internal teams.
• Monitor counselling appointments, campus visits, admission confirmations, documents and payment status.
• Ensure the team uses updated course, fee, scholarship, hostel and admission information.
• Resolve admission-related issues and escalate important matters to the CEO.
• Attend college meetings, visits and other business activities when required.

Daily Operations & Reporting

• Manage the smooth daily functioning of the admissions department.
• Establish and implement clear processes for lead handling, counselling, admissions and reporting.
• Coordinate work between the calling, counselling and operations teams.
• Submit daily, weekly and monthly reports on team performance, admissions, revenue and pending work.
• Keep the CEO informed about progress, challenges and required decisions.
• Maintain confidentiality of company, student and college information.

REQUIRED SKILLS

• Strong team leadership and people-management skills.
• Admission sales, counselling and conversion skills.
• Target planning and performance monitoring.
• CRM knowledge; LeadSquared experience is preferred.
• Good working knowledge of Microsoft Excel and Google Sheets.
• Strong Tamil and English communication.
• Training, coaching and call-quality assessment.
• Planning, coordination, reporting and follow-up.
• Problem-solving and escalation handling.

ELIGIBILITY

• Bachelor’s or Master’s degree.
• 3–6 years of relevant experience in admissions, education counselling, sales or operations.
• Previous team-handling experience is mandatory.
• Experience managing a team of 5–10 members is preferred.
• Comfortable working in a target-driven environment.
• Candidates residing in Coimbatore or willing to relocate may apply.
• Willingness to travel for college meetings and business requirements.
• Immediate joiners or candidates with a short notice period are preferred.