CRM Manager - Real Estate
EMM ARR GLOBAL TECHNOLOGIESFixed
₹40,000 - ₹60,000
Average Incentives*
₹15,000
Earning Potential
₹75,000
Fixed
₹40,000 - ₹60,000
Average Incentives
₹15,000
Earning Potential
₹75,000
You can earn more incentive if you perform well
Work from Office
Full Time
Min. 3 years
Good (Intermediate / Advanced) EnglishJob highlights
11 applicants
Benefits include: Annual Bonus, PF, Internet Allowance, Laptop
Job Description
About the organization:
Our business interests are in Residential Spaces, Commercial Spaces, IT Parks, Plots etc. We’re a Big grown company with an open and vibrant culture. We’re looking for individuals who have a great appetite to learn and contribute to the growth of the organization
Role: Telemarketing – Team Lead
Industry: Real Estate
Designation: Deputy Manager / Manager
Department: Sales & Business Development
Employment Type: Full time, Permanent
Location: Coimbatore
Key Responsibilities:
1. Team Leadership & Performance Management
o Lead, coach, and manage the telemarketing team to achieve business targets.
o Define daily, weekly, and monthly performance goals for team members.
o Monitor productivity metrics including calls made, connect rates, lead qualification rates, site visit generation, and conversion performance.
o Conduct regular performance reviews, coaching sessions, and capability-building initiatives.
o Drive a high-performance culture focused on accountability and continuous improvement.
2. Lead Management & Conversion
o Ensure timely and effective follow-up of all inbound and outbound leads.
o Improve lead qualification processes and ensure quality lead handover to the sales team.
o Maximize appointment booking and site visit generation from marketing leads.
o Monitor lead ageing and establish mechanisms to improve response times and closure rates.
o Track and improve conversion ratios across the lead funnel.
3. Process Excellence
o Develop and standardize telecalling scripts, objection handling frameworks, and customer engagement processes.
o Establish SOPs for lead allocation, follow-ups, escalation management, and customer communication.
o Ensure adherence to quality standards and customer experience guidelines.
o Drive process automation and productivity enhancement initiatives.
4. Analytics & Reporting
o Monitor telemarketing dashboards and key performance indicators.
o Analyze campaign-wise performance, source-wise lead quality, and team productivity metrics.
o Identify trends, bottlenecks, and improvement opportunities across the lead funnel.
o Present actionable insights and recommendations to management.
5. Cross-Functional Collaboration
o Work closely with Marketing to improve campaign effectiveness and lead quality.
o Coordinate with Sales teams to ensure smooth lead handover and feedback loops.
o Collaborate with CRM and Business Analytics teams to improve reporting and operational efficiency.
o Support new project launches and sales campaigns through telemarketing initiatives.
Key Performance Indicators (KPIs)
o Site visits generated
o Lead qualification rate
o Lead-to-site visit conversion
o Site visit-to-booking contribution
o Team productivity and utilization
o Average response time to leads
o Lead ageing metrics
o Call quality scores
o Team attrition and engagement
Ideal Qualification & Skills:
o Any graduate degree
o 5–10 years of experience in telemarketing, inside sales, customer acquisition, or contact center operations.
o Minimum 2–3 years of team handling experience.
o Experience in Real Estate, BFSI, Automobile, Insurance, EdTech, or high-volume lead management environments preferred.
o Strong understanding of CRM systems and lead management processes.
o Excellent communication, coaching, and stakeholder management skills.
o Strong analytical and reporting capabilities.
Job role
Job requirements
About company
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The candidate should have completed Graduate degree and people who have 3 to 31 years are eligible to apply for this job. You can apply for more jobs in Coimbatore to get hired quickly.
The candidate should have Good (Intermediate / Advanced) English skills and sound communication skills for this job.
Both Male and Female candidates can apply for this job.
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