Digital Marketing Manager

We are looking for a results-driven Digital Marketing Manager to lead and execute Gokacher’s digital marketing strategy, online presence and growth. The ideal candidate should have hands-on experience in SEO, Google Ads, Meta Ads, social media management, content marketing, website optimisation and lead generation.

Key Responsibilities:

• Develop and execute digital marketing strategies to increase brand awareness, website traffic and qualified leads.
• Plan, manage and optimise Google Ads, Meta Ads and other paid campaigns.
• Manage social media platforms, including Instagram, Facebook, LinkedIn and other relevant channels.
• Create and manage social media content calendars, campaigns, posts, reels, stories and promotional content.
• Coordinate with graphic designers, video editors and content writers to produce engaging social media content.
• Grow social media presence, engagement, reach and followers while maintaining consistent brand messaging.
• Develop and implement SEO strategies including keyword research, on-page SEO, technical SEO, content optimisation and link building.
• Plan and manage blogs, landing pages, website content, videos and other digital marketing campaigns.
• Monitor website traffic, rankings, leads, conversions and campaign performance using GA4, Google Search Console and other analytics tools.
• Develop lead-generation campaigns and optimise landing pages, messaging and conversion funnels.
• Stay updated with AI marketing, AEO/GEO, AI search and emerging digital marketing trends.
• Prepare regular marketing and social media performance reports with clear insights and recommendations.
• Work closely with internal teams to ensure all marketing activities support Gokacher’s overall business goals.

Requirements:

• 1+ year of experience in digital marketing.
• Strong hands-on experience in social media management, SEO, Google Ads and Meta Ads.
• Good understanding of content marketing, lead generation and conversion optimisation.
• Experience with Google Analytics, Search Console and SEO tools such as SEMrush/Ahrefs.
• Strong communication, creativity, analytical and project-management skills.
• Ability to independently plan, execute, monitor and optimise campaigns.
• Results-focused mindset with a strong understanding of leads, engagement, conversions and ROI