Digital Marketing Specialist

ob Summary:

We are looking for a results-driven Digital Marketing Executive to plan, execute, and manage our digital marketing campaigns across all channels. The ideal candidate will have a strong grasp of current marketing tools and strategies to increase brand awareness, drive traffic, and generate leads.Key Responsibilities:Campaign ManagementPlan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertisingMeasure and report performance of all campaigns and assess against ROI and KPIsSEO & ContentOptimize website content and landing pages for search engine marketingPerform ongoing keyword research and implement on-page/off-page SEO strategiesCollaborate with content team for blogs, social posts, and website copySocial Media MarketingManage and grow company presence on LinkedIn, Instagram, Facebook, YouTube, etc.Create, schedule, and publish engaging content calendarsMonitor trends and audience engagement, respond to comments/messagesPaid AdvertisingRun and optimize Google Ads, Meta Ads, LinkedIn Ads campaignsManage campaign budgets, track conversions, and lower CPAAnalytics & ReportingUse Google Analytics, Meta Business Suite, and other tools to track performancePrepare weekly/monthly reports with insights and recommendationsLead Generation & Email MarketingDesign and execute email marketing campaigns via Mailchimp, HubSpot, etc.Set up marketing funnels and automation for lead nurturingRequired Skills & Qualifications:Experience: 1-3 years in digital marketing. Freshers with certifications can applyTechnical Skills: Google Ads, Meta Ads, Google Analytics GA4, SEO tools like SEMrush/Ahrefs, Canva, WordPress basicsKnowledge: SEO, SEM, SMM, PPC, Email Marketing, Content MarketingSoft Skills: Analytical mindset, creativity, strong communication, deadline-drivenEducation: Bachelor’s degree in Marketing, Business, or related field. Digital marketing certifications preferred