Sales Manager

Job Description

Sales Manager – Coimbatore

Company: Fero Doors

Location: Coimbatore, Tamil Nadu

Department: Sales

Reports To: Managing Director / Regional Sales Head

Employment Type: Full-Time

About

the Role

Fero Doors is looking for a results-driven Sales Manager to lead and grow business in the Coimbatore region. The role holder will be responsible for driving revenue growth, building a strong dealer/distributor network, managing key accounts, and leading a regional sales team to achieve business targets in the doors and building-materials segment.

Key

Responsibilities

Sales Strategy & Target Achievement

•     Develop and execute the regional sales plan for Coimbatore to meet monthly, quarterly, and annual revenue targets

•     Identify new business opportunities across retail, project (B2B/institutional), and dealer channels

•     Monitor market trends, competitor activity, and pricing to keep Fero Doors competitive

Channel & Dealer Management

•     Appoint, develop, and manage a network of dealers, distributors, and retail partners across Coimbatore and surrounding areas

•     Ensure dealer satisfaction, timely order fulfilment, and resolution of channel conflicts

•     Conduct regular dealer visits, product training, and incentive-scheme rollouts

Key Account & Project Sales

•     Manage relationships with architects, builders, contractors, and interior designers to generate project-based business

•     Lead negotiations and close large-ticket institutional and project orders

•     Coordinate with the production/logistics team to ensure on-time delivery for project commitments

Team Leadership

•     Recruit, train, and manage a team of sales executives/officers in the region

•     Set individual targets, monitor performance, and provide coaching to improve productivity

•     Conduct regular team reviews and reporting to senior management

Reporting & Coordination

•     Prepare and present regular sales MIS reports, forecasts, and pipeline updates to the MD/management

•     Coordinate with marketing for local promotional activities, exhibitions, and brand visibility initiatives

•     Liaise with finance for credit control, collections, and outstanding payment follow-ups

Customer Relationship Management

•     Build long-term relationships with key customers to ensure repeat business and referrals

•     Handle escalations and ensure high standards of after-sales service coordination

Key

Requirements

Education

•     Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred)

Experience

•     5–10 years of sales experience, with at least 2–3 years in a managerial/leadership role

•     Prior experience in building materials, doors, hardware, or allied construction products industry strongly preferred

•     Demonstrated experience managing dealer networks and project sales

Skills & Competencies

•     Strong negotiation and relationship-building skills

•     Proven ability to lead and motivate a sales team

•     Good understanding of the Coimbatore/Tamil Nadu building materials market

•     Proficiency in MS Office/Excel and CRM tools

•     Excellent communication skills in English and Tamil (Malayalam/Hindi a plus)

•     Willingness to travel extensively within the assigned territory

What

Fero Doors Offers

•     Competitive fixed salary plus performance-linked incentives

•     Travel allowance / company vehicle support (as applicable)

•     Career growth opportunities within a fast-expanding organization

•     A collaborative and entrepreneurial work culture