Sales & Marketing Head

WE ARE HIRING!

SALES & MARKETING HEAD

Electrical Manufacturing & Infrastructure Products

RLI ENERGIZ PRIVATE LIMITED

Vellanaipatti, Coimbatore, Tamil Nadu

Position: Head – Sales & Marketing

Experience: 8–15 Years

Qualification: BE / B.Tech (Electrical / EEE) or MBA in Marketing preferred

Job Location: Coimbatore & Chennai

Salary: ₹45,000 – ₹60,000 per month + Performance Incentives (Negotiable)

Reporting To: Managing Director / General Manager

ABOUT RLI ENERGIZ

RLI Energiz Private Limited is an emerging electrical and engineering manufacturing company based in Coimbatore, Tamil Nadu.

We are engaged in manufacturing and supplying electrical switchgear, street light poles and associated electrical infrastructure products.

As part of our business expansion, we are strengthening our product portfolio and expanding into:

• Electrical Panel Boards – LT / HT / Control Panels
• AB Switches & Isolators
• Street Light Poles – Standard & Customized
• Container Kiosks / Prefabricated Electrical Enclosures
• Electrical Switchgear & Associated Infrastructure Products
• Solar Projects

We are looking for an ambitious, experienced and result-oriented Sales & Marketing Head to lead our sales operations, develop new markets and build a strong business development team.

KEY RESPONSIBILITIES

1. Sales Strategy & Business Development

• Develop and implement sales strategies to achieve company revenue and profitability targets.
• Generate new business opportunities across Tamil Nadu, Karnataka and other potential markets.
• Develop customer networks among builders, land developers, EPC contractors, electrical consultants, industries and government utilities.
• Identify new business segments and market opportunities for all product divisions.
• Develop and manage key customer relationships.

2. Market Development & Customer Acquisition

• Establish strong business networks with electrical contractors, MEP consultants, infrastructure companies and industrial customers.
• Develop dealer, distributor and channel partner networks.
• Identify upcoming infrastructure, industrial and real-estate projects.
• Generate enquiries and convert them into profitable orders.
• Conduct customer visits, presentations and product demonstrations.

3. Government & Institutional Sales

• Develop business opportunities through TANGEDCO, KSEB, other electricity utilities, government departments and public-sector organisations.
• Monitor GeM and government tender opportunities.
• Coordinate with the tender team for technical and commercial bid submissions.
• Develop strategies for successful tender participation and order acquisition.

4. Sales Team Management

• Build, recruit and manage a professional sales and marketing team.
• Allocate geographical territories and product-wise responsibilities.
• Establish monthly and quarterly sales targets.
• Monitor sales executives' performance and customer follow-ups.
• Conduct regular sales review meetings and provide necessary training.

5. Marketing & Brand Development

• Develop effective marketing strategies for RLI products.
• Improve brand visibility through digital marketing, exhibitions and industry events.
• Develop product catalogues, presentations and technical marketing materials.
• Manage company profiles on relevant B2B platforms.
• Build a strong market presence across South India.

6. Sales Planning & Reporting

• Prepare monthly and annual sales budgets.
• Maintain customer databases and sales pipelines.
• Monitor enquiries, quotations, order bookings and collections.
• Analyse competitor activities and market pricing.
• Submit weekly and monthly sales performance reports to management.
• Coordinate with production, engineering and finance teams to ensure customer satisfaction and timely deliveries.

CANDIDATE PROFILE

• 8–15 years of proven experience in B2B sales and marketing.
• Experience in electrical switchgear, LT / HT panels, transformers, electrical infrastructure or engineering products is highly preferred.
• Strong understanding of institutional sales, EPC business and government tenders.
• Established contacts with builders, electrical contractors, consultants, industries and infrastructure companies will be an advantage.
• Proven track record in generating new business and achieving sales targets.
• Experience in building and managing sales teams.
• Excellent negotiation, communication and presentation skills.
• Willingness to travel across Tamil Nadu, Karnataka and other markets.
• Knowledge of CRM and digital sales management systems is preferred.

KEY PERFORMANCE EXPECTATIONS

The selected candidate will be responsible for:

• Increasing company turnover and profitable order bookings.
• Developing new customers and strategic accounts.
• Expanding the company's geographical market presence.
• Building a high-performing sales team.
• Improving quotation conversion rates.
• Developing repeat business and long-term customer relationships.
• Ensuring timely customer collections.

COMPENSATION & BENEFITS

• Attractive fixed salary based on experience and capability.
• Performance-linked sales incentives.
• Travel allowances and business development support.
• Opportunity to lead and build the sales organisation of a growing manufacturing company.
• Career growth into a senior business leadership position.

HOW TO APPLY

Interested candidates may share their updated resume with:

RLI Energiz Private Limited

Vellanaipatti, Coimbatore, Tamil Nadu

Email: hrrlienergiz.com

Contact: 97892 99927

Subject: Application – Head of Sales & Marketing

We are looking for a business leader who can build markets, develop customers, lead teams and drive sustainable growth.