Digital Marketing Manager

Role overviewBlushh is hiring a full-time Digital Marketing Manager to fully own its social media and run the Blushh online store.

Position-Digital Marketing Manager

CompanyBlushh (By Punjab Sales)

LocationDehradun, Uttarakhand (on-site)

Employment type-Full-time

Reports to Owner

Works withRetail manager, beauty advisors, wholesale team

About Blushh: Blushh is a multistore cosmetics business in Dehradun with retail stores and a wholesale arm. Our stores carry international and Indian beauty brands, and our Instagram is @blushh.world.

Key responsibilitiesThe Digital Marketing Manager is the single owner of Blushh's online presence: social media end to end, and the Shopify website.

Social media management

• Run all Blushh social accounts, led by Instagram (@blushh.world), plus Facebook, YouTube and WhatsApp Business.
• Plan and publish a monthly content calendar covering new launches, offers, festivals and brand campaigns.
• Reply to comments and DMs promptly and pass sales enquiries to the stores.
• Grow followers, reach and engagement month on month.

Content creation

• Design daily posts, carousels and stories in Canva and Photoshop.
• Shoot and edit Reels in CapCut: product demos, makeup tutorials, unboxings, store walk-throughs and trend-based content.
• Photograph products and in-store moments to a consistent Blushh look.
• Create content with beauty advisors, makeup artists and brand reps.

Website (Shopify)

• Manage the Blushh Shopify store: add and update products, prices, images, descriptions and collections.
• Keep stock status on the site in line with the stores.
• Set up discount codes, banners and landing pages for sales and festivals.
• Improve product pages and SEO so the site ranks and converts better.

Campaigns and growth

• Run paid campaigns on Meta (Instagram and Facebook) within the monthly budget.
• Plan influencer and creator collaborations with local Dehradun beauty creators.
• Promote in-store events, launches and offers to drive footfall.

Reporting

• Share a monthly report with the owner: followers, reach, engagement, top posts, ad spend and results, and website orders and traffic.

Qualifications and skillsWe want someone with 2–4 years of hands-on social media and e-commerce work and a portfolio of posts and Reels they made themselves.

Required

• Graduate in any field; a degree or certification in marketing, mass communication or design is a plus.
• 2–4 years managing social media for a brand, ideally beauty, fashion or retail.
• Expert at designing posts and stories, and at shooting and editing Reels.
• Hands-on with Canva, Adobe Photoshop and CapCut.
• Experience managing a Shopify store: products, collections, discounts and themes.
• Working knowledge of Meta Business Suite and Meta Ads Manager.
• Strong sense of current Instagram trends, audio and formats.
• Good written English and Hindi for captions and replies.

Preferred

• Interest in makeup, skincare and haircare.
• Experience with Lightroom, Premiere Pro or similar tools.
• Basic SEO and Google Analytics knowledge.
• Comfortable appearing on camera.

Personal qualities

• Creative, with a good eye for colour, layout and detail.
• Self-driven: plans ahead and posts consistently without reminders.
• Quick to respond to customers and trends.

To apply: send your CV, current and expected salary, and links to your portfolio (posts, Reels and any Shopify store you have managed) to admin@theblushh.com or WhatsApp +91-8954500212, with the subject line "Digital Marketing Manager – Blushh". Shortlisted candidates will be asked to create one sample post and one Reel for a Blushh product.