Digital Marketing Sr. Executive

About the Role

We are looking for a proactive, creative, and results-driven Senior Digital Marketing Executive with a minimum of 3 years of hands-on experience in digital marketing.

The ideal candidate should have strong knowledge of digital marketing strategies, performance marketing, SEO, SEM, social media marketing, Google Ads, Meta Ads, analytic, content marketing, lead generation, and marketing automation tools.

Key Responsibilities and Required Skills

· Minimum 3 years of professional experience in Digital Marketing.

· Strong understanding of SEO, SEM, SMM, PPC, performance marketing, content marketing, and lead generation.

· Track website and campaign performance using Google Analytic 4, Google Search Console, Google Tag Manager, and other analytic platforms.

· Develop and implement comprehensive digital marketing strategies aligned with business objectives.

· Plan, execute, and optimize Google Ads and Meta Ads campaigns for lead generation, brand awareness, and conversions.

·  Social Media & Content like Facebook Business Suite/Meta Business tools,    Instagram, Linked In, YouTube, Canva and/or other creative tools

· Advertising & Performance Marketing like Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads.

· Strong analytical and data interpretation skills.

· Excellent knowledge of campaign optimization and performance metrics.

· Strong communication and coordination skills.

· Ability to manage multiple campaigns and priorities simultaneously.

· Creative thinking combined with a strong business and analytical mindset.

· Ability to work independently and take ownership of assigned projects.

· Strong problem-solving and decision-making abilities.

· Proactive attitude with a strong focus on achieving measurable results.

· Ability to work in a fast-paced and target-oriented environment.