Sales Executive

Job Description (JD) – Sales Executive (Water Treatment Plant Division)Position Title: Sales Executive

Department: Sales & Marketing

Reporting To: Sales Manager / Business Development Manager

Location: Pan-India

1. Job Purpose: To identify, develop, and manage business opportunities for water and wastewater treatment solutions, systems, and services. Responsible for achieving sales targets through client acquisition, relationship management, and project coordination with the technical team.

2. Key Responsibilities: Generate new business leads for water treatment plants (RO, STP, ETP, Softener, DM, UF, etc.).

• Visit potential customers (industries, hotels, institutions, builders, etc.) to understand their requirements.
• Prepare and present proposals, quotations, and techno-commercial offers.
• Follow up on leads, quotations, and tenders until order closure.
• Coordinate with the design and service departments for project execution.
• Maintain regular follow-up with existing clients for repeat business and AMC (Annual Maintenance Contracts).
• Participate in exhibitions, marketing campaigns, and promotional activities.
• Conduct competitor analysis and provide market feedback to management.
• Maintain proper sales reports, inquiry status, and customer database.
• Ensure timely collection of payments as per agreed terms.

3. Key Performance Areas (KPIs): Achievement of monthly/quarterly sales targets.

• Conversion ratio of inquiries to orders.
• New customer acquisition rate.
• Timely follow-up and client satisfaction.
• Collection efficiency and payment realisation.

Job Specification (JS) – Sales Executive

• Education: Graduate in Business/Commerce/Marketing (preferred).MBA/PGDM in Sales & Marketing (added advantage).
• Experience:1–3 years of experience in sales/business development.
• Freshers with strong communication & convincing skills may also be considered.
• Skills & Competencies: Strong communication & interpersonal skills.
• Negotiation and persuasion ability.
• Goal-oriented with a focus on achieving targets.
• Basic computer & MS Office knowledge.
• Knowledge of CRM tools preferred—willingness to travel extensively.
• Other Requirements: Good presentation skills.Self-motivated and result-driven.Valid driving license (if field sales).

Key Result Areas (KRA) – Sales Executive: Sales Achievement: Achievement of monthly/quarterly sales targets.

• Conversion ratio of leads to customers.
• Customer Acquisition & Retention: Number of new customers acquired.
• Retention percentage of existing customers.Business Growth: Revenue generated from new and existing clients.
• Contribution to market share in assigned territory.
• Customer Satisfaction: Customer feedback scores.
• Resolution time of customer issues.Process & Reporting: Timely submission of daily/weekly sales reports.Accuracy of data entered in CRM/sales records.