Business Development Manager

eMediWrite is a specialised medical communications and healthcare content company serving pharmaceutical, healthcare, medical device and allied organisations.

We are looking for an ambitious Business Development Executive / Manager who can help us build a strong and predictable client pipeline and convert opportunities into long-term business relationships.

The Role

You will be responsible for identifying potential clients, initiating conversations with decision-makers, understanding their requirements, presenting eMediWrite's capabilities, preparing proposals, following up on opportunities and closing new business.

The ideal candidate should be comfortable speaking with pharma companies, healthcare organisations, agencies, doctors, marketing teams and senior decision-makers.

This is not a passive lead-generation role. We are looking for someone who can prospect → qualify → pitch → follow up → negotiate → close.

Key Responsibilities

1. Lead Generation

• Identify and build a database of prospective clients.
• Research pharmaceutical, healthcare, medical device and allied companies.
• Identify relevant decision-makers in marketing, medical affairs, sales, L&D, communications and related functions.
• Generate leads through LinkedIn, email, phone calls, referrals, networking and other channels.
• Maintain an active and organised sales pipeline.

2. Business Development

• Initiate conversations with prospective clients.
• Understand client requirements, business challenges and communication needs.
• Present eMediWrite's services and capabilities.
• Conduct discovery calls and client meetings.
• Identify opportunities for new projects as well as recurring/retainer business.
• Develop relationships with key decision-makers.

3. Proposal & Conversion

• Coordinate with the internal team to develop proposals and quotations.
• Prepare professional client presentations and pitch decks.
• Follow up systematically on proposals and open opportunities.
• Handle basic commercial negotiations.
• Convert qualified opportunities into confirmed projects.
• Ensure smooth handover of won projects to the execution team.

4. Client Relationship Management

• Maintain regular communication with existing clients.
• Identify opportunities for cross-selling and upselling.
• Build long-term relationships rather than focusing only on one-time projects.
• Track client satisfaction and identify opportunities for repeat business.

5. Sales Reporting

• Maintain accurate CRM/sales pipeline information.
• Report weekly on:
• New leads
• Calls/meetings
• Qualified opportunities
• Proposals sent
• Pipeline value
• Closures
• Revenue generated
• Provide regular updates to management.

Key Performance Indicators (KPIs)

Performance will be evaluated primarily on measurable business outcomes:

• Number of qualified leads generated
• Number of decision-maker conversations
• Client meetings/discovery calls
• Proposals generated
• Proposal-to-conversion ratio
• New clients acquired
• New business revenue
• Monthly/quarterly sales achievement
• Repeat business generated
• Pipeline value and quality
• Average deal value

I

mportant: Activity alone will not be considered success. The primary objective is to create qualified opportunities and generate revenue.

Candidate Profile

Must Have

• 2–6 years of experience in B2B sales/business development.
• Proven experience in lead generation and client acquisition.
• Excellent verbal and written communication skills.
• Strong follow-up discipline.
• Ability to speak confidently with senior professionals.
• Comfortable with cold calling, email outreach and LinkedIn prospecting.
• Strong presentation and negotiation skills.
• Good understanding of sales funnels and pipeline management.
• Comfortable working with targets and measurable KPIs.
• Good working knowledge of MS Office/Google Workspace.

Preferred

Experience selling services to any of the following:

• Pharmaceutical companies
• Healthcare companies
• Hospitals
• Medical device companies
• Healthcare agencies
• Medical communications agencies
• Digital health companies
• Doctors/clinics
• Corporate L&D/medical training teams

Candidates with experience in pharma sales, healthcare sales, medical communications, advertising, digital marketing, B2B services or agency business development will be preferred.

Who Will Do Well in This Role?

You are likely to succeed if you:

• Enjoy speaking to new people.
• Are comfortable making cold calls.
• Don't give up after the first "No".
• Follow up without being reminded.
• Can independently find prospects instead of waiting for leads.
• Understand that sales requires consistent activity.
• Can communicate professionally with senior executives.
• Are commercially minded and interested in understanding client problems.
• Take ownership of targets and outcomes.
• Want to grow into a senior BD/Business Development leadership role.

Who Should NOT Apply?

Please do not apply if you:

• Prefer a purely back-office role.
• Are uncomfortable making calls.
• Expect the company to provide all leads.
• Dislike sales targets.
• Require repeated follow-up from managers to complete basic tasks.
• Are uncomfortable with rejection.
• Prefer routine work with limited client interaction.
• Have no interest in revenue generation.

Compensation

Final compensation will depend on:

• Relevant experience
• Existing sales track record
• Pharma/healthcare industry exposure
• Communication and business development ability
• Demonstrated ability to independently generate and close business

High performers can earn significantly higher through performance-linked incentives.

Career Growth

Successful candidates can grow into:

BD Executive → Senior BD Executive → BD Manager → Senior BD Manager / Business Development Head

High-performing individuals may also get the opportunity to take ownership of specific market segments, strategic accounts and eventually lead a BD team.

Working Style

This is a high-accountability, performance-oriented role.

You will be given clear expectations, targets and measurable outcomes. At the same time, you will have significant ownership to build your own pipeline and develop client relationships.

We value:

Ownership | Discipline | Professionalism | Speed | Persistence | Client Focus | Results

Application Questions

Candidates applying should be prepared to answer:

1. How many years of B2B business development experience do you have?
2. Which industries have you sold to?
3. What was your approximate annual/monthly sales target in your previous role?
4. What percentage of your target did you typically achieve?
5. How did you generate your own leads?
6. How comfortable are you with cold calling?
7. Have you sold services to pharma/healthcare companies?
8. What is the largest deal you have personally closed?
9. How soon can you join?
10. What are your salary expectations?

Selection Process

Stage 1: Application & CV screening

Stage 2: Initial HR/Management discussion

Stage 3: Business Development assessment

Stage 4: Final interview

Stage 5: Offer & joining

Apply Now

If you are a hungry, articulate and target-oriented business development professional who wants to build a serious career in B2B healthcare/pharma business development, we would like to hear from you.

Join eMediWrite and help build the next stage of our growth.