Digital Marketing Manager/Head

Digital Marketing Manager / Head

Department: Marketing / Growth

About the RoleWe are looking for an experienced, data-driven and results-oriented Digital Marketing Manager / Head to lead our complete digital marketing and growth function.

The ideal candidate should have strong hands-on experience across SEO, Google Ads, Meta Ads, Social Media, Content Marketing, Analytics, Local SEO, AEO/GEO, Conversion Optimization and Customer Acquisition.

This is a leadership role for someone who can think strategically, execute campaigns, manage teams and agencies, analyze performance, and take ownership of measurable business growth.

The candidate will be responsible for developing and executing an integrated digital marketing strategy that increases brand visibility, organic traffic, qualified leads, customer acquisition, conversions and overall online presence.

• Key Responsibilities1. Digital Marketing StrategyDevelop and execute the company's overall digital marketing strategy.
• Create monthly, quarterly and annual digital marketing plans.
• Define marketing objectives, KPIs, budgets and growth targets.
• Identify new digital acquisition channels and growth opportunities.
• Develop strategies based on market trends, customer behavior and competitor activity.
• Align digital marketing activities with overall business objectives.
• Continuously test, measure and optimize marketing strategies.

2. SEO — Search Engine OptimizationOwn and lead the complete SEO function, including:

• Technical SEO
• On-Page SEO
• Off-Page SEO
• Local SEO
• Keyword research and search-intent analysis
• Competitor SEO analysis
• Internal linking strategy
• Content optimization
• Meta titles and descriptions
• Heading and page structure optimization
• URL structure
• Crawlability and indexability
• Structured data / Schema Markup
• Sitemap and robots.txt management
• Core Web Vitals and page performance
• Image and media SEO
• Backlink strategy and link quality analysis
• SEO audits and technical recommendations
• Organic traffic and ranking growth

The candidate should be capable of working closely with developers and content teams to implement SEO recommendations.

• 3. Local SEODevelop and manage Local SEO strategies.
• Optimize Google Business Profiles and local search presence.
• Build location-based SEO strategies.
• Develop city, area and locality-level landing-page strategies.
• Improve local search visibility and discovery.
• Manage local citations and relevant business listings.
• Monitor local rankings and competitors.
• Develop strategies for "near me" and location-based searches.

4. AEO, GEO & AI Search OptimizationStay ahead of the changing search ecosystem and develop strategies for:

• Answer Engine Optimization (AEO)
• Generative Engine Optimization (GEO)
• AI Search visibility
• AI-generated search results
• Search experiences across Google AI features and other AI platforms
• Entity and brand visibility
• Structured content and FAQ optimization
• Knowledge-base and informational content optimization
• Brand mentions and authoritative digital presence

The candidate should understand how traditional SEO is evolving toward AI-assisted search and answer-based discovery.

• 5. Google Ads / PPCPlan, launch and manage Google Ads campaigns.
• Manage Search, Display, Performance Max and relevant campaign types.
• Conduct keyword research and competitor analysis.
• Develop ad copy and landing-page strategies.
• Manage campaign budgets and bidding strategies.
• Monitor CPC, CTR, CPA, ROAS and conversion rates.
• Continuously optimize campaigns based on performance.
• Identify opportunities to reduce acquisition costs.
• Coordinate with creative and content teams for campaign assets.
• 6. Meta AdsPlan and manage Facebook and Instagram advertising campaigns.
• Develop audience targeting and retargeting strategies.
• Manage campaign budgets and performance.
• Test creatives, audiences, messaging and landing pages.
• Monitor CPL, CPA, CTR, ROAS and conversion rates.
• Develop remarketing and customer acquisition campaigns.
• Work with designers/content teams to improve creative performance.
• 7. Social Media MarketingDevelop and execute social media strategies.
• Manage social media calendars and campaigns.
• Improve brand awareness and engagement.
• Coordinate content for Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Monitor audience engagement and trends.
• Identify relevant social-media growth opportunities.
• Develop campaigns around festivals, events, launches and business milestones.
• Analyze social-media performance and improve content strategy.
• 8. Content MarketingDevelop a data-driven content marketing strategy.
• Plan blogs, landing pages, guides, FAQs, social content and other digital assets.
• Map content to different stages of the customer journey.
• Identify content gaps and search opportunities.
• Work with writers, editors, designers and subject-matter experts.
• Ensure content is useful, original, accurate and search-friendly.
• Develop content strategies for both SEO and AI/search visibility.

9. Analytics & Performance MarketingUse data to make marketing decisions.

The candidate should be comfortable working with:

• Google Analytics 4 (GA4)
• Google Search Console
• Google Ads reporting
• Meta Ads Manager
• Looker Studio or similar reporting platforms
• Conversion tracking
• UTM tracking
• Marketing dashboards
• Funnel analytics

Track and analyze:

• Organic traffic
• Paid traffic
• Leads
• Conversions
• Conversion rate
• Cost per lead
• Customer acquisition cost
• Revenue generated
• ROAS
• Search visibility
• Keyword performance
• Landing-page performance
• User engagement
• Retention and repeat activity
• 10. Conversion Rate Optimization (CRO)Analyze landing pages and conversion funnels.
• Identify user drop-off points.
• Improve CTAs, forms, landing pages and user journeys.
• Conduct A/B testing where appropriate.
• Work with product/UI/UX teams to improve conversion rates.
• Optimize marketing pages for both users and search engines.
• Use analytics and user behavior data to identify conversion opportunities.
• 11. Lead Generation & Customer AcquisitionDevelop multi-channel lead-generation strategies.
• Identify and optimize customer acquisition channels.
• Build acquisition funnels from awareness to conversion.
• Improve lead quality and conversion rates.
• Work with sales/business teams to improve lead-to-customer conversion.
• Track CAC, CPL and conversion performance.
• Develop remarketing and re-engagement strategies.
• 12. CRM & Marketing AutomationWork with CRM systems and customer databases.
• Develop email marketing and customer communication campaigns.
• Support WhatsApp and other permitted marketing automation initiatives.
• Create customer segmentation strategies.
• Develop automated communication journeys.
• Improve lead nurturing and re-engagement.
• Coordinate with technology/product teams on marketing automation.
• 13. Brand BuildingStrengthen the company's digital brand presence.
• Maintain consistent brand messaging across digital channels.
• Develop brand awareness campaigns.
• Monitor online brand mentions and reputation.
• Identify opportunities for PR, partnerships and digital collaborations.
• Ensure marketing communication remains consistent with the company's positioning.
• 14. Competitor & Market ResearchMonitor competitors' digital marketing activities.
• Analyze competitor SEO strategies.
• Track competitor keywords and content.
• Analyze paid advertising strategies.
• Identify market trends and customer behavior.
• Identify gaps and opportunities in the market.
• Prepare periodic competitor and market reports.
• 15. Team & Agency ManagementLead and mentor the digital marketing team.
• Define responsibilities and performance expectations.
• Manage SEO, content, social media, paid marketing and other specialists.
• Coordinate with developers, designers, product and sales teams.
• Manage external agencies, freelancers and vendors where required.
• Review deliverables and ensure quality standards.
• Set deadlines and monitor execution.
• Build a performance-oriented marketing culture.
• 16. Marketing Budget ManagementPrepare and manage digital marketing budgets.
• Allocate budgets across channels based on performance.
• Monitor marketing spend and ROI.
• Identify inefficient spending.
• Recommend budget increases or reductions based on measurable performance.
• Maintain cost discipline while pursuing growth opportunities.

Required SkillsThe ideal candidate should have strong knowledge of:

1. Digital Marketing Strategy
2. Technical SEO
3. On-Page SEO
4. Off-Page SEO
5. Local SEO
6. Google Business Profile
7. AEO / GEO / AI Search Optimization
8. Google Ads / PPC
9. Meta Ads
10. Social Media Marketing
11. Content Marketing
12. Google Analytics 4
13. Google Search Console
14. Conversion Rate Optimization
15. Lead Generation & Customer Acquisition
16. CRM & Marketing Automation
17. Competitor Analysis
18. Marketing Analytics & Reporting
19. Brand Building
20. Team & Vendor Management

• Preferred Experience 2 + years of experience in digital marketing, growth marketing or performance marketing.
• Experience managing complete digital marketing functions.
• Strong hands-on SEO experience.
• Experience managing paid advertising campaigns.
• Experience handling significant marketing budgets.
• Experience managing marketing teams or agencies.
• Experience working with technology/product/development teams.
• Experience with marketplaces, startups, e-commerce, SaaS, consumer internet or technology businesses will be an advantage.
• Experience building digital acquisition strategies from the ground up will be preferred.

EducationBachelor's or Master's degree in Marketing, Digital Marketing, Business, Communications, Management or a related field is preferred.

Relevant professional certifications in Google Ads, Analytics, SEO, Meta or digital marketing will be an advantage.

Key Performance Indicators (KPIs)Success in this role will be measured through measurable business and marketing outcomes, including:

• Organic traffic growth
• Organic search visibility
• Qualified lead growth
• Customer acquisition
• Conversion rate improvement
• Cost per acquisition
• Cost per lead
• Paid campaign performance
• ROAS
• Brand visibility
• Local search visibility
• Website engagement
• Landing-page conversion
• Marketing ROI
• Overall digital revenue contribution

KPIs may vary depending on the company's business objectives and growth stage.

Ideal Candidate ProfileWe are looking for someone who is:

• Strategic but also hands-on
• Data-driven and analytical
• Strong in execution
• Customer-focused
• Comfortable working with technology teams
• Strong in communication
• A problem solver
• Comfortable managing multiple channels
• Able to manage people and external partners
• Willing to experiment and test new growth opportunities
• Focused on measurable business outcomes rather than vanity metrics

The ideal candidate should not be limited to one area such as SEO, social media or paid advertising. They should understand how different digital channels work together to build traffic, visibility, leads, customers and sustainable business growth.

What We Expect From This RoleThe Digital Marketing Manager / Head will take ownership of the company's digital growth ecosystem and should be capable of moving from:

Strategy → Execution → Measurement → Optimization → Growth

The person should be able to independently identify opportunities, create a plan, execute campaigns, analyze results and continuously improve performance.

• Why Join Us?Opportunity to take ownership of the complete digital marketing function.
• Opportunity to build and scale digital marketing systems from the ground up.
• Exposure to SEO, AI search, performance marketing, content, analytics and growth.
• Opportunity to work closely with founders and leadership.
• High ownership and decision-making responsibility.
• Opportunity to build and lead a growing marketing team.
• Performance-driven and growth-oriented work environment.

Application RequirementsCandidates are encouraged to share:

• Updated CV/Resume
• Current location
• Total years of digital marketing experience
• Current/Last CTC
• Expected CTC
• Notice period
• Portfolio or examples of previous campaigns/projects
• Key SEO/PPC/marketing achievements
• Examples of measurable growth delivered in previous roles