Digital Marketing Executive

Job Brief

We are looking for a data-driven Digital Marketing Executive to plan, execute, and manage our end-to-end digital marketing campaigns. In this role, you will be responsible for driving brand awareness, generating leads, and optimizing our online presence across multiple digital channels. The ideal candidate possesses a blend of creative problem-solving and analytical skills, with a strong focus on maximizing return on investment (ROI) and scaling direct-to-consumer (D2C) online sales.  

Key Responsibilities

 Campaign Management: Design, execute, and monitor paid advertising campaigns across platforms like Google Ads and Meta Ads.  

 Search Engine Optimization (SEO): Optimize website content and product pages (including platforms like Shopify) to improve organic search rankings and drive targeted traffic.  

 Social Media Management: Develop content calendars and leverage automated software tools to maintain a consistent, engaging brand presence across social platforms.

 Performance Analytics: Track campaign metrics (traffic, bounce rates, conversion rates) using analytics tools and prepare actionable monthly reports for stakeholders.  

 Content Strategy: Collaborate with designers and copywriters to produce high-quality promotional materials, ensuring brand consistency.

 Email Marketing: Build and manage targeted email campaigns, utilizing A/B testing to improve open and click-through rates.  

 Market Research: Conduct competitor analysis and stay updated on the latest digital marketing trends to identify new growth opportunities.