Digital Marketing Manager

About Technovalley:

Technovalley is a global high-technology consulting and education company, specializing in Cybersecurity, Artificial Intelligence, Data Science, Software Development, and Enterprise IT consulting. We partner with globally recognized certification bodies like EC-Council, OffSec, CompTIA, and more to upskill talent for tomorrow’s tech careers.

Role Overview:

We are looking for an ambitious, data-driven Digital Marketing Strategist / Performance Marketer to lead and execute high-conversion digital campaigns across platforms. The ideal candidate will own the entire funnel — from lead generation to ROI optimization — for our certification programs, corporate consulting services, and global expansion initiatives.

Key Responsibilities:

Strategy & Planning

• Design, implement, and manage 360° digital marketing strategies for B2C and B2B campaigns
• Understand Technovalley’s core offerings and identify key digital growth opportunities
• Plan monthly performance campaigns aligned with admissions, sales, and branding goals

Performance Marketing & Analytics

• Execute paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms
• Optimize CPC, CPA, ROAS, and lead quality through constant A/B testing and data analysis
• Manage full-funnel performance, from impression to conversion and re-engagement
• Track KPIs and prepare weekly/monthly performance dashboards Lead Generation & Funnel Optimization
• Build high-converting landing pages in coordination with content/design/tech teams
• Design lead magnet funnels, retargeting flows, and nurture campaigns (email/WhatsApp/SMS)
• Segment and qualify leads based on program/category, region, and behaviour

Content & SEO Collaboration

• Coordinate with the content team for ad creatives, captions, SEO blog strategy, and video campaigns
• Monitor keyword trends and integrate SEO-SEM synergies into the overall digital plan

Cross-Functional & Stakeholder Collaboration

• Work with business heads, counselors, and tech teams to align marketing strategies with business targets
• Manage marketing vendors/agencies as needed for media buying, creatives, or performance audits

Required Skills & Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, Digital Media, or a related field
• Minimum 3 years of hands-on experience in performance marketing
• Deep knowledge of Google Ads (Search, Display, Video), Facebook/Meta Ads, LinkedIn Ads
• Proven experience in optimizing campaigns for CPL, CPA, and ROAS
• Strong command of Google Analytics (GA4), Google Tag Manager, Looker Studio, and other analytics tools
• Familiarity with CRM systems (HubSpot, Zoho, etc.) and lead nurturing tools
• Proficiency in keyword planning, UTM tagging, retargeting, and A/B testing
• Excellent analytical, strategic thinking, and communication skills

Preferred Experience:

• Worked with EdTech / Certification / Higher Education brands
• Managed large-scale monthly budgets for lead generation and admissions
• Knowledge of landing page builders, automation tools, and heat mapping tools
• Awareness of cybersecurity, AI, or tech education domains is a strong plus

What You’ll Get at Technovalley:

• Opportunity to lead digital for a global brand scaling across India, Africa, and the Middle East
• High-performance culture with freedom to test, experiment, and innovate
• Competitive salary + bonuses based on measurable results
• International exposure and future leadership opportunities
• Supportive team, open culture, and meaningful impact