Sales Executive

Sales Executive – Job Description

Department: Sales

Reporting To: Sales Manager / General Manager

Location: Simple Energy Showroom

Industry: Electric Vehicle (EV)

Job SummaryThe Sales Executive is responsible for generating customer enquiries, explaining Simple Energy electric scooters, conducting test rides, converting enquiries into bookings and sales, and ensuring a smooth customer experience from enquiry to delivery.

• Key ResponsibilitiesAttend walk-in, online, phone, and referral enquiries promptly and professionally.
• Understand customer requirements and recommend suitable Simple Energy models and variants.
• Explain vehicle features, specifications, pricing, finance options, offers, warranty, and after-sales support.
• Conduct effective product demonstrations and test rides for customers.
• Generate new enquiries through showroom activities, field activities, referrals, and local marketing.
• Follow up with all enquiries regularly and maintain proper follow-up records.
• Convert enquiries into bookings and retail sales as per assigned targets.
• Prepare and maintain accurate customer details, enquiry records, and sales documents.
• Update all required information accurately in the DMS and Enquiry Track Sheet.
• Coordinate with the Finance, Registration, Insurance, and Service teams for smooth vehicle delivery.
• Ensure all booking, payment, documentation, and delivery requirements are completed on time.
• Maintain regular communication with customers regarding booking, vehicle status, registration, insurance, and delivery.
• Achieve the monthly sales and enquiry conversion targets assigned by the management.
• Maintain a minimum of 5 customer follow-ups/enquiries per working day, or as revised by management.
• Handle customer objections professionally and provide appropriate product and commercial information.
• Ensure proper coordination for test-ride vehicles and maintain test-ride records.
• Support showroom events, exhibitions, promotional activities, and field sales activities when required.
• Collect genuine customer feedback and support the team in achieving customer satisfaction.
• Maintain showroom presentation, product display, customer seating area, and sales materials in proper condition.
• Ensure professional grooming, formal dress/uniform, punctuality, and showroom discipline.
• Report customer complaints, sales issues, or important market feedback to the Sales Manager/Management.
• Maintain confidentiality of customer information, pricing, company data, and internal business information.
• Perform any other sales-related duties assigned by the Sales Manager or Management.
• Required Skills & QualificationsMinimum Plus Two qualification; Diploma/Degree in any discipline preferred.
• Previous experience in automobile, EV, retail, or sales is preferred.
• Good communication and interpersonal skills.
• Strong customer-handling and negotiation skills.
• Basic knowledge of electric vehicles and willingness to learn EV technology.
• Ability to explain product features and benefits clearly.
• Good follow-up and lead-conversion skills.
• Basic computer knowledge and ability to work with DMS/CRM systems.
• Target-oriented and self-motivated.
• Ability to work as part of a team and handle customer interactions professionally.
• Willingness to participate in showroom, field, promotional, and weekend activities when required.
• Performance ExpectationsAchievement of assigned monthly retail sales targets.
• Achievement of assigned enquiry and follow-up targets.
• High enquiry-to-booking and booking-to-retail conversion.
• Timely and accurate DMS and Enquiry Track Sheet updates.
• Regular follow-up with all active and pending customers.
• Proper documentation and smooth coordination until vehicle delivery.
• High customer satisfaction and professional customer handling.
• Effective product demonstrations and test rides.
• Proper attendance, punctuality, grooming, and showroom discipline.
• Active participation in promotional, field, and showroom activities.
• Minimum repeat customer complaints related to sales communication or commitments.

Employment Type: Full-time

Department: Sales

Reports To: Sales Manager / General Manager