Marketing Manager

We are looking for an experienced and dynamic Marketing Manager with a strong background in the Education and EdTech industry. The candidate will be responsible for developing marketing strategies, promoting educational programs, generating student admissions, building institutional partnerships, and driving business growth.

• Key ResponsibilitiesDevelop and execute marketing strategies to promote educational courses, programs, and institutional offerings.
• Plan and manage online and offline marketing campaigns to increase brand awareness and student enrollment.
• Generate leads and drive admissions through digital marketing, field marketing, and promotional activities.
• Build and maintain relationships with schools, colleges, universities, educational institutions, and corporate partners.
• Manage promotional events, education fairs, seminars, workshops, and student engagement activities.
• Identify new business opportunities and explore potential markets for educational services.
• Lead and manage the marketing team to achieve admission and revenue targets.
• Coordinate with sales, admission, academic, and operations teams.
• Monitor marketing budgets, campaign performance, lead conversion, and ROI.
• Develop strategic tie-ups with educational institutions and other relevant organizations.
• Prepare marketing reports, business presentations, and growth strategies for management.
• Required Skills & QualificationsBachelor's degree in Marketing, Business Administration, or a related field.
• 5–8 years of experience in marketing, preferably in the Education / EdTech industry.
• Strong understanding of student acquisition, admission processes, and education-sector marketing.
• Experience in B2B and B2C marketing, institutional sales, and partnership development.
• Excellent communication, negotiation, leadership, and team management skills.
• Strong business development and strategic planning abilities.
• Knowledge of digital marketing, lead generation, and market expansion.

Preferred BackgroundCandidates from the following sectors will be preferred:

• EdTech companies
• Educational institutions and universities
• Schools and colleges
• Coaching and training institutes
• Educational consultancy firms
• Organizations similar to Shubham Kala Kendra

Key Performance Indicators (KPIs):

Student enrollment, admission targets, lead generation, institutional tie-ups, revenue growth, marketing ROI, and overall business expansion.