Social Media Marketing

We are looking for a creative, result-oriented, and digitally savvy Social Media Marketing Manager to manage and grow the company’s social media presence across various platforms. The ideal candidate should have strong knowledge of social media marketing, content strategy, digital campaigns, analytics, and the latest AI tools for content creation, marketing automation, image/video generation, and productivity.

• Key ResponsibilitiesDevelop and implement comprehensive social media marketing strategies.
• Manage company social media accounts including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Create and manage monthly content calendars and campaign plans.
• Develop engaging content, captions, reels, videos, graphics, and other creative assets.
• Plan and execute paid social media campaigns and optimize them for better ROI.
• Monitor social media trends, competitors, audience behavior, and emerging platforms.
• Increase brand awareness, engagement, followers, website traffic, and customer leads.
• Coordinate with the creative, sales, HR, and management teams for marketing campaigns.
• Track and analyze social media performance using relevant analytics tools.
• Prepare regular reports covering reach, engagement, leads, conversions, and campaign performance.
• Manage influencer/creator collaborations and promotional campaigns where required.
• Ensure consistent brand communication and maintain the company’s digital image.

AI Tools & Technology SkillsThe candidate should have practical knowledge of AI-powered marketing and content creation tools, including:

• AI tools for content writing, captions, blogs, and campaign ideas.
• AI image-generation and graphic-design tools.
• AI video-generation and video-editing tools.
• AI tools for social media content planning and automation.
• AI-based analytics and audience insights.
• Knowledge of ChatGPT, Gemini, Canva AI, Adobe Firefly, Midjourney, CapCut AI or similar tools will be an added advantage.
• Ability to identify and adopt new AI tools to improve marketing productivity and content quality.
• Required SkillsStrong understanding of social media platforms and digital marketing.
• Excellent content-writing and communication skills.
• Strong creative and visual-thinking ability.
• Knowledge of Meta Ads and social media advertising.
• Basic knowledge of SEO and digital marketing concepts.
• Good understanding of social media analytics and reporting.
• Strong knowledge of Canva or similar creative-design tools.
• Ability to manage multiple campaigns and meet deadlines.
• Strong analytical and problem-solving skills.
• Ability to work independently as well as with cross-functional teams.
• Qualification & ExperienceGraduate/MBA in Marketing, Digital Marketing, Mass Communication, or a related field.
• 3–6 years of relevant experience in social media marketing/digital marketing.
• Proven experience in managing business social media accounts and running successful campaigns.
• Experience in the retail, e-commerce, consumer, fashion, lifestyle, or circular economy industry will be an advantage.
• What We OfferCompetitive salary of ₹50,000–₹70,000 per month.
• Opportunity to work with a growing and dynamic organization.
• Opportunity to work extensively with AI-driven marketing tools and technologies.
• Career growth and learning opportunities.
• Performance-based growth and incentives as per company policy.

Candidate ProfileWe are looking for someone who is creative, proactive, trend-aware, data-driven, and passionate about digital marketing, with the ability to combine creativity with AI and technology to deliver measurable business results.