SEO Manager

SEO & Digital Marketing Manager

About the role Northern Atlantic is hiring an SEO & Digital Marketing Manager to own organic search, marketplace and social media strategy and grow qualified traffic, leads and revenue from search. You will lead technical, on-page and off-page SEO, manage our Amazon and Etsy seller accounts and listings, run social media marketing on Facebook, Instagram, YouTube, TikTok and other channels, work closely with content, web development and marketing, and report results to leadership.

• Detail Value Title SEO & Digital Marketing Manager Department Marketing Reports to Head of Marketing. Key responsibilities Build and run the SEO strategy and roadmap, aligned to business and revenue goals.
• Do keyword research and map search intent to pages across the site.
• Run technical SEO audits and fix craw lability, indexing, site speed, Core Web Vitals, structured data and mobile issues with developers.
• Optimize on-page elements: titles, meta descriptions, headings, internal links and content structure.
• Brief and review content with writers so it ranks and converts.
• Lead link-building and digital PR to earn high-quality back links.
• Manage local SEO and Google Business Profile, if relevant to the business.
• Track visibility in AI search and answer engines (AI Overviews, chat assistants) and adapt content for it.
• Monitor rankings, traffic and conversions; report monthly on results and next steps.
• Research competitors and stay current on search algorithm updates.
• Manage SEO tools, budget and any agencies or freelancers.
• Amazon account management Manage the Amazon Seller Central (or Vendor Central) account day to day, including account health, policy compliance and performance metrics.
• Optimize product listings for Amazon search (A9/A10): keyword research, titles, bullet points, descriptions, backend search terms and images.
• Create and maintain A+ Content, Brand Store pages and Brand Registry assets.
• Plan and run Amazon PPC campaigns (Sponsored Products, Brands and Display), managing budget, bids and ACoS/TACoS targets.
• Manage inventory planning and FBA shipments to avoid stockouts and storage fees.
• Monitor pricing, the Buy Box, competitors and hijackers; file cases with Seller Support when needed.
• Grow ratings and reviews through compliant programs such as Amazon Vine and Request a Review.
• Handle listing suppression, account warnings and policy appeals.
• Report weekly on Amazon sales, traffic, conversion rate, ad spend and profitability.
• Amazon experience required 2+ years managing an Amazon seller account with measurable sales growth.
• Hands-on experience with Seller Central, Amazon Ads console and Brand Analytics.
• Familiarity with tools such as Helium 10, Jungle Scout or Data Dive.
• Etsy shop management Manage the Etsy shop day to day, including shop settings, policies, shipping profiles and Star Seller standards.
• Optimize listings for Etsy search: keyword research, titles, all 13 tags, attributes, categories and descriptions.
• Produce or brief strong listing photos and videos that drive clicks and sales.
• Run Etsy Ads and Offsite Ads, tracking spend, ROAS and conversion rate.
• Plan sales, coupons and seasonal promotions around key shopping events.
• Answer buyer messages, handle orders, returns and cases, and protect shop reviews and ratings.
• Monitor Etsy Stats, competitors and trends to choose which products to list or improve.
• Keep inventory and pricing in sync with Amazon and other sales channels.
• Etsy experience required 2+ years running or growing an Etsy shop with measurable sales results.
• Strong knowledge of Etsy SEO, Etsy Ads and Etsy seller policies.
• Familiarity with tools such as eRank, Marmalade or Ever Bee.
• Social media and digital marketing Build and run the social media strategy across Facebook, Instagram, YouTube, TikTok, Pinterest and LinkedIn.
• Plan a monthly content calendar and create or brief posts, reels, short-form videos and stories.
• Manage the YouTube channel: video SEO (titles, descriptions, tags, thumbnails, chapters), playlists and YouTube Shorts.
• Run paid ads on Meta (Facebook and Instagram), YouTube/Google Ads and TikTok, managing budgets, audiences, A/B tests and ROAS.
• Set up and manage Facebook and Instagram Shops and the product catalog, kept in sync with Amazon and Etsy.
• Grow and engage the community: reply to comments and messages, and run giveaways and contests.
• Find and manage influencer and creator partnerships.
• Run email marketing campaigns and automations (for example Klaviyo or Mailchimp).
• Track results with Meta Business Suite, YouTube Studio and GA4, and report monthly on reach, engagement, traffic and sales.
• Social media experience required 1+ years managing social media and paid ads for a brand or e-commerce business.
• Hands-on experience with Meta Ads Manager, YouTube Studio and Google Ads.
• Basic design and video editing skills (Canva, CapCut or Adobe tools).
• A portfolio of campaigns or channels you have grown.

The ideal candidate You are an all-round e-commerce marketer who can own search, marketplaces and social media without a large team. You set priorities across channels, manage freelancers or agencies when needed, and tie every activity back to sales.

• Required qualifications4+ years of hands-on SEO experience, including 1+ year leading strategy or a team.
• Proven record of growing organic traffic and conversions, with examples to share.
• Strong technical SEO knowledge: site architecture, indexing, redirects, canonicals, schema and page speed.
• Daily use of Google Search Console and Google Analytics 4.
• Working knowledge of HTML and CMS platforms such as WordPress or Shopify.
• Clear communicator who can explain SEO to non-specialists and work across teams.
• Data-driven, organized and able to manage several projects at once.
• Preferred qualifications and tools Bachelor's degree in marketing, communications, computer science or a related field.
• Experience with Ahrefs, Semrush, Moz, Screaming Frog and Looker Studio.
• Experience with JavaScript SEO, international SEO or e-commerce SEO.
• Basic SQL, Python or spreadsheet automation for SEO analysis.
• Google Analytics or similar certification.
• How success is measured Growth in organic traffic, leads and revenue
• Keyword rankings and share of search for priority terms
• Technical site health and Core Web Vitals scores
• Number and quality of referring domains

How to apply Send your resume, a short cover letter and one or two examples of SEO results you drove to Admin@ovantix.com with the subject line "SEO Manager Application".

Northern Atlantic is an equal opportunity employer and welcomes applicants from all backgrounds.

Please send your resume at Ceo@mailcot.com