Marketing Executive

Job Title: B2B Marketing Executive

Location: On-site / Hybrid

Employment Type: Full-time

Department: Sales & Marketing

Position Overview

We are seeking a results-driven B2B Marketing Executive to join our growth team. In this role, you will design and execute targeted B2B marketing strategies to expand our network of corporate clients, MICE (Meetings, Incentives, Conferences, Exhibitions) partners, and wholesale travel resellers. You will bridge market research, lead generation campaigns, and sales enablement to drive long-term business partnerships.

Key Responsibilities

1. Lead Generation & Campaign Management

Plan and launch integrated inbound and outbound campaigns (email, LinkedIn, direct outreach, and webinars) targeted at decision-makers (HR leads, procurement teams, travel managers, and trade partners).

Build and manage account-based marketing (ABM) workflows to acquire high-value corporate travel accounts.

Track lead conversion rates and optimize multi-channel pipelines.

2. B2B Event Management & Trade Partnerships

Plan and coordinate participation in travel trade shows, industry expos, corporate networking events, and roadshows.

Manage co-marketing initiatives with airline partners, hotel chains, and destination management companies (DMCs).

Qualifications & Requirements

Education: Bachelor’s degree, Business Administration, Communications, or Travel & Tourism Management.

Experience: B2B marketing experience, preferably within travel, hospitality, corporate events, or corporate logistics.

Tools & Technical Skills:

Professional networking platforms (LinkedIn Sales Navigator).

Basic familiarity with web analytics

Skills: Strong business writing, relationship management, campaign analytics, and presentation capabilities.

What We Offer

Competitive salary with performance-linked bonuses.

Professional development opportunities and travel perks.

Collaborative culture working with international partners and travel industry leaders.