SEO Executive

We are looking for a performance-driven and analytical SEO Executive to join our digital marketing team. In this role, you will be responsible for planning, implementing, and managing our Search Engine Optimization (SEO) strategy across our digital platforms. Your primary objective will be to drive organic traffic, improve search engine rankings, optimize user experience, and convert visitors into leads or customers.

• Key Responsibilities

1. On-Page SEO & Content Optimization

• Perform ongoing keyword research including discovery and expansion of keyword opportunities (short-tail, long-tail, and transactional keywords).
• Optimize website content, landing pages, meta tags (titles, descriptions, H1/H2 tags), image alt attributes, and internal linking structure.
• Collaborate with content creators and copywriters to ensure SEO best practices are followed throughout the content lifecycle.

2. Off-Page SEO & Link Building

• Plan and execute high-quality link-building strategies (guest blogging, directory submissions, outreach, brand mentions, and broken link building).
• Monitor backlink profiles to ensure healthy link health and eliminate spammy/toxic links using Google Disavow tools.
• Develop local SEO strategies, including optimizing Google Business Profile (GBP) listings and local citations (if applicable)

3. Technical SEO

• Conduct regular technical SEO audits to identify and fix issues related to site speed, crawlability, indexability, mobile usability, and XML sitemaps.
• Ensure proper implementation of canonical tags, robots.txt, structured data (Schema markup), and redirect management (301/302).
• Partner with web developers to resolve technical performance bottlenecks and improve Core Web Vitals scores.

4. Analytics & Reporting

• Track, analyze, and report on organic search metrics, site traffic, keyword rankings, bounce rates, and conversion metrics.
• Utilize web analytics tools (Google Analytics 4, Google Search Console) to extract actionable insights.
• Prepare weekly/monthly SEO performance dashboards and present progress reports to management or clients.

• Key Requirements & Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Computer Science, Information Technology, or a related field.
• Experience: 1 to 3 years of hands-on experience in Search Engine Optimization (SEO).

• Tool Proficiency:

• Analytics & Search Consoles: Google Analytics (GA4), Google Search Console (GSC), Bing Webmaster Tools.
• SEO Software: Ahrefs, SEMrush, Moz, Screaming Frog, or Ubersuggest.
• CMS: Hands-on experience with WordPress, Shopify, Magento, or custom CMS platforms.

• Technical Skills: Basic understanding of HTML, CSS, and web architecture relevant to SEO.

• Soft Skills: Strong analytical mindset, detail-oriented, solid written communication skills, and ability to keep up with fast-evolving search engine algorithm updates.

• Preferred Skills

• Experience with e-commerce platform SEO (e.g., Amazon, Flipkart, Shopify optimization).
• Familiarity with Social Media Optimization (SMO) and how social channels complement organic search.
• Basic understanding of Google Ads (PPC) and conversion rate optimization (CRO).

• What We Offer

• Competitive salary and performance performance incentives.
• Opportunities for career growth and skill development.
• Collaborative and creative work environment.