Content Creator

JOB DESCRIPTION

Instagram Stories Executive — Shoot, Edit & Post Daily Stories (Media & Content)

Follows the action wherever RK Ma’am is, and turns each day into engaging stories across IWLD’s four main accounts.

1. JOB SNAPSHOT

Job Title: Instagram Stories Executive

Designation (on record) Social Media Executive (per Appointment Letter Annexure A)

Department MED — Media & Content (Function: Publishing & Distribution)

Reports To: Gayatri Sahu

GradeG2 (per Appointment Letter Annexure A)

Site: Margao Office as base, and on location wherever RK Ma’am is working — office, hostel, shoots, events, restaurants

Work Mode: On the move — this role travels with the day’s activity; not WFH

Employment Type: Permanent, full-time

Experience: Freshers who are active, confident Instagram users are considered. Experience running stories for a brand, page or creator is an advantage, not a requirement.

Salary: ₹15,000 – ₹20,000 per month (based on experience and task performance)

2. ABOUT THE ROLE

IWLD’s four main Instagram accounts need a steady stream of stories every day — real, behind-the-scenes moments that keep followers watching and bring them closer to the brand. This role creates all of them: shooting on a phone wherever RK Ma’am is working, editing on the phone, and posting a minimum of 15 stories a day across the four accounts.

You will be at the office, at the hostel, on shoots, at events and sometimes at a restaurant on a cheat day — capturing what makes IWLD real and interesting, and turning it into stories people tap through, reply to and vote on. This role is for stories only; Reels are handled by the rest of the media team.

Stories are also where leads are generated. That makes them the most sensitive content IWLD posts, and the rules on how links are used are part of this job, not an afterthought.

3. KEY RESPONSIBILITIES

A. Daily Stories Output

• Post a minimum of 15 stories every day — 3 to 4 on each of IWLD’s four main accounts.
• Spread stories through the day rather than posting in one burst, so each account stays active.
• Plan ahead for your weekly off, so stories are scheduled and no account goes silent.

B. Shooting on Location

• Follow the day’s activity wherever RK Ma’am is working — office, hostel, shoots, classes, events, restaurant visits — and capture short vertical clips and photos.
• Look for the moments that make people stop — behind the scenes, real reactions, the unusual detail.
• Get the basics right on a phone: steady framing, good light, clear sound.
• Stay unobtrusive during shoots and classes, and never interrupt work to get a shot.

C. Mobile Editing & Engagement

• Edit on the phone — trims, text overlays, stickers — quickly and neatly.
• Write short, curiosity-generating text that makes people tap to the next story.
• Use polls, quizzes, question boxes and sliders to get followers responding.
• Use trending music only from the account’s own Instagram music library — never tracks downloaded from elsewhere, which can get stories muted or removed.
• Route replies and questions that come in through stories to the Chat team.

D. Link Stories & Lead Generation

• Add link stickers on planned link stories to bring followers to IWLD’s joining and enquiry routes.
• Keep link stories separate from any story about food, eating or diet. A story that says what to eat and a link to join must never be the same story or the same back-to-back pair.
• Follow the link plan given for each account — which links, which days, how many.

E. Compliance

• No specific weight-loss-in-a-timeframe claims — no "X kg in Y days", anywhere.
• No numbered, levelled or step-by-step restrictive diet or fasting plans presented as something to follow.
• No drug-related words at all, even when warning against them — moderation matches words, not intent.
• No before-and-after body imagery tied to the programme, including implied transformations.
• Never put diet or eating instructions and a WhatsApp number, app link or joining link in the same post, caption or story.
• No medical claims — nothing that says the programme treats, cures or reverses a condition.

F. Consent & Privacy

• Film residents, team members and guests only with their consent, as per the company’s process.
• Never film residents in private spaces — rooms, washrooms, changing areas — under any circumstance.
• In public places such as restaurants, avoid filming other diners and staff without their permission.
• If anyone asks for a story they appear in to be removed, remove it and inform Gayatri.

G. Tracking & Reporting

• Track story views, replies, poll responses and link taps for each account.
• Send a weekly report to Gayatri: what worked, what did not, and what you will try next week.
• Keep each account’s Highlights organised and current.

4. WHO YOU’LL WORK WITH

WhoWhat forGayatri SahuYour reporting manager; daily plan, link plan, review and escalationsRK Ma’am and the production teamThe day’s schedule and what can be filmedPosting CoordinatorsCoordinating stories with the Reels and posts going out on each accountContent WriterHooks and text that workChat ExecutivesReplies and enquiries that come in through storiesHostel CoordinatorFilming at the hostel and residents’ consent

5. WHAT WE’RE LOOKING FOR

Must-Haves

• Freshers are welcome to apply. Prior experience in a similar role is an advantage, not a requirement — full training on IWLD’s SOPs, templates and systems is provided.
• Good spoken and written communication in both English and Hindi.
• Comfortable working on a laptop for a full working day.
• Working knowledge of Google Sheets, Docs and Drive — able to build and maintain a tracker, not only open one.
• Comfortable working on the company dashboard for daily entries, checks and reports (training provided).
• Reading comprehension — able to read an SOP or a written instruction and act on it correctly without being walked through it.
• Follow-up discipline — a real method for tracking pending items, and the persistence to chase them politely until they are closed.
• Ownership — takes responsibility for the outcome, not merely for having passed the message on.
• An active, confident Instagram user who knows stories features inside out — polls, stickers, links, music, Highlights.
• Can shoot and edit quickly and neatly on a phone.
• A natural eye for what is interesting, and the energy to find it every day.
• Comfortable being around RK Ma’am and the team all day, and discreet with what is seen off camera.
• Available to travel locally with the day’s activity.

Good to Have

• Has run stories for a brand, page or creator.
• Familiar with mobile editing apps.
• Understands Instagram story insights.

6. WHAT SUCCESS LOOKS LIKE

• Fifteen or more stories every day, across all four accounts, with no silent days.
• Story views, replies, poll responses and link taps trend upward.
• No story ever removed for music, compliance or privacy reasons.
• Link stories bring enquiries without ever sitting next to diet content.

7. WHY JOIN US

• Work directly with management on the systems the company actually runs on.
• Be part of a 160+ member team across teaching, sales, media, technology, hostel and operations.
• Build and improve real systems at scale — this is a role where what you fix stays fixed.
• A defined growth path, with full training on every SOP, template and system you will use.

8. NOTE

This role is for Instagram stories only. The designation on record is Social Media Executive. Full training on IWLD’s accounts, link plan, compliance rules and consent process is provided during onboarding.