B2B Marketing & LinkedIn Growth Specialist

About the Role :

We are looking for a results-driven B2B Marketing & LinkedIn Growth Specialist to build our brand presence, generate qualified leads, and drive business growth through LinkedIn, content marketing, digital campaigns, and automation.

Key Responsibilities:

• Develop LinkedIn growth strategies for company and leadership profiles.
• Create engaging posts, carousels, case studies, and thought-leadership content.
• Generate B2B leads through LinkedIn Sales Navigator, Apollo, and targeted outreach.
• Identify target accounts, decision-makers, and opportunities for account-based marketing (ABM).
• Manage digital marketing campaigns across LinkedIn Ads, Google Ads, SEO, and email.
• Use AI tools and marketing automation to improve productivity and lead generation.
• Research competitors, industry trends, and customer pain points.
• Track campaign performance, qualified leads, meetings, conversions, and marketing ROI.
• Collaborate with leadership and sales teams to convert leads into business opportunities.

Required Skills:

• 2–5 years of B2B marketing and lead-generation experience.
• Strong LinkedIn marketing, prospecting, and social-selling skills.
• Excellent English writing, copywriting, and content strategy.
• Hands-on experience with LinkedIn Sales Navigator and B2B prospecting tools.
• Knowledge of SEO, paid advertising, email marketing, and analytics.
• Familiarity with AI tools such as ChatGPT, Canva, Apollo, HubSpot, and automation platforms.
• Experience in SaaS, CPaaS, Telecom, or AI is preferred.
• Key Performance Indicators (KPIs)Qualified leads and sales meetings generated.
• Relevant LinkedIn audience growth and engagement.
• Marketing-sourced pipeline and conversions.
• Website traffic, campaign ROI, and cost per qualified lead.

Our Goal:

Turn content, LinkedIn networking, and targeted marketing into qualified B2B leads and measurable revenue—not just followers.