Digital Marketing Specialist

Role Description This is a full-time, on-site Digital Marketing Specialist role based in Gurugram. The Digital Marketing Specialist will plan, execute, and optimize multi-channel digital campaigns to build brand awareness and drive online sales for Nuvaara Diamonds. Day-to-day responsibilities include managing social media profiles, creating and scheduling content, monitoring engagement, and collaborating with creative and sales teams to align campaigns with product launches and brand objectives. The role involves tracking performance through web and campaign analytics, preparing regular reports, and using insights to refine targeting, messaging, and channel strategies. The specialist will also support email marketing, online promotions, and brand storytelling to ensure a consistent, compelling digital presence.

Qualifications

Strong skills in Digital Marketing and Online Marketing, with experience planning and executing integrated campaigns.

Proficiency in Social Media Marketing across major platforms, including content scheduling, engagement, and community management.

Ability to use Web Analytics tools to interpret data, track KPIs, and optimize campaigns based on performance insights.

Excellent Communication skills, including clear written and verbal communication and effective cross-functional collaboration.

Experience in e-commerce, D2C brands, or luxury/retail marketing is beneficial.

Familiarity with SEO, basic SEM, and email marketing platforms is an advantage.

Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

Ability to work on-site in Gurugram, manage multiple projects, and adapt to a fast-paced, creative environment.