Performance Marketer

Job Description – Performance MarketerPosition: Performance Marketer

Department: Marketing / Digital Marketing

Employment Type: Full-Time

Location: Gurugram, Haryana

Reporting To: Marketing Head / Business Head

About the RoleWe are looking for a Performance Marketer who will be responsible for planning, executing, optimizing, and scaling paid digital marketing campaigns to generate qualified leads, improve customer acquisition, and achieve measurable business growth.

The ideal candidate should have strong hands-on experience in Google Ads, Meta Ads, lead generation, campaign analytics, conversion optimization, and performance reporting.

• Key ResponsibilitiesPlan and execute performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Develop campaigns for lead generation, website traffic, conversions, remarketing, and customer acquisition.
• Conduct keyword research, audience research, competitor analysis, and market research.
• Create and manage campaigns, ad groups, targeting, bidding strategies, budgets, and conversion goals.
• Monitor key performance metrics such as CPL, CPA, CTR, CPC, ROAS, conversion rate, and lead quality.
• Continuously optimize campaigns based on performance data and business objectives.
• Conduct A/B testing of ad creatives, headlines, landing pages, audiences, and bidding strategies.
• Work closely with the content, design, sales, and business development teams to improve lead quality and conversion.
• Develop and manage remarketing and retargeting campaigns.
• Track and analyze campaign performance using Google Analytics, Google Tag Manager, Search Console, Meta Business Suite, CRM, and reporting dashboards.
• Ensure accurate conversion tracking, event tracking, UTM tagging, and attribution.
• Prepare weekly and monthly performance reports with actionable insights.
• Identify underperforming campaigns and implement corrective strategies.
• Manage digital advertising budgets efficiently and ensure maximum ROI.
• Keep up to date with changes in advertising platforms, algorithms, policies, and emerging performance marketing trends.
• Collaborate with the sales team to understand lead quality and optimize campaigns accordingly.
• Required SkillsStrong hands-on knowledge of Google Ads and Meta Ads.
• Good understanding of lead generation and conversion funnels.
• Knowledge of Google Analytics 4 (GA4), Google Tag Manager, Search Console, and Looker Studio.
• Understanding of SEO, landing page optimization, remarketing, and conversion rate optimization (CRO).
• Strong analytical and data interpretation skills.
• Knowledge of CRM and lead-tracking systems.
• Ability to manage advertising budgets and optimize campaigns based on ROI.
• Good communication and reporting skills.
• Strong understanding of digital marketing KPIs.
• Qualification & ExperienceBachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–5 years of relevant experience in performance marketing / paid advertising.
• Candidates with proven experience in B2B lead generation will be preferred.
• Experience in engineering, EPC, industrial, electrical, infrastructure, or technical B2B businesses will be an added advantage.
• Key Performance Indicators (KPIs)Qualified Leads Generated
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Lead-to-Opportunity Conversion Rate
• Opportunity-to-Customer Conversion Rate
• Return on Ad Spend (ROAS)
• Website Conversion Rate
• Campaign ROI
• Monthly Revenue Contribution from Paid Marketing

Preferred Candidate ProfileThe ideal candidate is data-driven, result-oriented, creative, and commercially focused, with the ability to convert marketing budgets into measurable business results. The candidate should be comfortable taking ownership of campaigns from strategy → execution → optimization → reporting → lead generation.

Salary: As per experience and industry standards.

Experience: 5-6 Years

Joining: Immediate / Negotiable