Sales Development Representative

We’re Hiring: Business Development Associate – EdTech & AI Solutions

📍 Location: Gurgaon | Work from Office / hybrid

💼 Experience: 1–2 years

📅 Working Days: 5 days a week 

About the Role

LeadCraft Alliance is onboarding a new technology client and looking for a Business Development Associate to drive sales for AI-powered Learning and assessment solutions and school technology products.

We’re looking for someone who enjoys customer interaction, building relationships and taking ownership of sales opportunities—from prospecting to closure.

Key Responsibilities

●      Identify and approach schools, coaching institutes, test-preparation companies and EdTech platforms.

●      Build your own prospect database through market research, identify decision-makers and continuously develop a pipeline of potential customers.

●      Generate and qualify opportunities through calls, emails, LinkedIn and other relevant channels.

●      Understand customer requirements, explain solutions and coordinate product demonstrations.

●      Manage follow-ups, proposals, commercial discussions and sales closures.

●      Maintain sales trackers, work towards targets and attend client meetings when required.

Who Should Apply?

●      Candidates with B2B sales experience in EdTech or the education sector will be given preference.

●      Hands-on experience converting prospects into customers or contributing to sales closures.

●      Good communication, negotiation and relationship-building skills.

●      Familiarity with LinkedIn prospecting, database building and CRM tools is an advantage.

This is a full-cycle sales role, not just telecalling or appointment setting. We value practical sales experience, customer understanding and the ability to drive opportunities towards closure.

Ideal Candidate Profile – Business Development Associate 

Hiring benchmark

Primary objective: Find a hands-on B2B salesperson who can independently build a pipeline, engage customers and convert opportunities into paying business.

I would prioritise actual sales experience and the ability to close deals over academic qualifications or technical knowledge of AI.

1. Ideal candidate at a glance

Parameter

Ideal profile

Experience

1–2 years

Preferred industry

EdTech / Education Technology

Sales experience

B2B sales

Preferred customer base

Schools, coaching institutes, educational institutions,

test-prep companies

Location - Gurgaon / Delhi NCR (Ansal Corporate Plaza, Palam Vihar Gurugram 122017)

Work arrangement

WFO/ hybrid, 5 days a week

Education

Graduate; any stream

Communication

Good spoken and written English; Hindi is an advantage

2. Industry and experience preference

Prioritise candidates in this order:

1. EdTech B2B Sales: Candidates who have sold technology products or services to schools, educational institutions or EdTech companies.
2. Education-sector Sales: Candidates who have sold educational solutions, digital learning platforms, assessment tools, examination solutions or school management products.
3. Institutional Sales: Candidates who have handled schools, coaching centres, school groups or other educational organisations.

The strongest candidate will already understand how educational institutions operate, who makes purchasing decisions and how to approach them.

3. Actual sales experience – the most important criterion

I would look for someone who has:

●      Personally generated prospects and built their own database.

●      Conducted outbound calls, emails and LinkedIn outreach.

●      Identified and connected with decision-makers.

●      Understood customer requirements and presented relevant solutions.

●      Coordinated product demos and handled follow-ups.

●      Participated in proposal discussions and negotiations.

●      Personally converted at least a few prospects into paying customers or directly contributed to closures.