Manager - Digital Buying & Merchandising

Manager - Digital Buying & Merchandising

Manager – Buying & Merchandising (Digital)

Function: Buying & Merchandising 

Business: Digital

Channels: Own E-commerce (.com and app) + Partner Commerce (Flipkart, Myntra, Ajio and Amazon)

Role Purpose

Own the buying, merchandising and commercial performance of the Digital business across Own E-commerce and key partner platforms including Flipkart, Myntra, Ajio and Amazon. Drive profitable growth through the right assortment, digital channel strategy, inventory and in-season trading.

Pre-Season Responsibilities

• Develop seasonal business plans across sales, margin, OTB, inventory and channel targets.
• Lead digital assortment and range planning across Own E-commerce and partner platforms.
• Define the right product, category, price-point and option mix by platform based on consumer and channel dynamics.
• Drive seasonal sell-in, OTB and range discussions with digital partners.
• Identify digital assortment gaps, whitespace and opportunities across categories and price points.
• Partner with Brand, Sales, Finance, Supply Chain, CTC/Creation and Digital teams to ensure seasonal readiness.
• Drive platform-specific range and launch strategies while maintaining alignment with overall brand and channel architecture.

In-Season Responsibilities

• Own weekly/monthly digital business performance across sales, margin, sell-through, inventory and availability.
• Analyse performance by platform, category, product and price point and identify growth opportunities.
• Drive replenishment, reallocation, markdown and cancellation decisions based on business performance.
• Optimise digital assortment and inventory across Own E-commerce and partner platforms.
• Monitor platform trends, consumer behaviour, competition and promotional activity to drive trading actions.
• Work with partners to maximise visibility, launches, campaigns and commercial opportunities within agreed brand guardrails.
• Ensure strong execution of digital launches, product availability, pricing and promotional plans.
• Build strong relationships with key digital partners and drive joint business priorities.

Experience & Skills

• 6–8 years of experience in digital buying, merchandising, e-commerce, category management or commercial roles.
• Experience across fashion, sports, footwear, apparel, retail or e-commerce preferred.
• Strong understanding of digital consumer, assortment planning, OTB and in-season trading.
• Strong analytical, commercial and stakeholder management skills.
• Experience managing e-commerce platforms/partners and cross-functional teams.
• Strong influencing and negotiation capabilities with proficiency in Excel and business analytics.

Experience Level

Mid Level