Marketing Manager - Insights and analytics

About the role

Purpose of the role: Marekting reporting and analysis, administration of marketing operations tools and continuous reporting processes improvement to increase speed of decision making and business output.

What you’ll be doing

• Analyse data sets to generate insights and track performance on marketing KPIs. Also, support finalisation of targets for these KPIs.
• Provide best practice/training support to marketing teams in areas where marketing generated data is being processed.
• Create and present marketing reports/dashboards to marketing director and HoMs to enable decision making e.g. NPS report, Sales advocacy of marketing report.
• Support optimum utilisation of systems and technology (e.g. digitisation and automation of processes) to deliver business change and achieve efficiencies.
• Support the Marketing team to deliver to agreed objectives.
• Collaboration with Senior Management Team and wider business to ensure business objectives are delivered.
• Deliverables/Update customer events calendar - which is used by sales to see marketing events across globe

Essential Skills / Experience

• Understanding and hands on experience on Salesforce CRM and knowledge of CRM tools like Siebel and Eloqua
• Good understanding of MS office and MS Access
• Ability of work on multiple sets of data to bring out the most useful and actionable insights.
• Understanding of business processes and ability to design processes to achieve automation and efficiency.

Excellent communication and interpersonal skills. Role requires interaction with senior leadership.

Desirable Skills / Experience

Qualifications:

• A Marketing qualification is desirable, but not essential.
• Typically a degree and post graduate qualification in a related subject, e.g. Business

or Marketing.

Experience:

• At least 10 years of experience in marketing preferably in data analysis and reporting.
• Experienced in interacting with senior stakeholders under tight delivery timelines.
• In depth experience of at least one marketing discipline and a good understanding of the whole marketing mix.
• Should have worked with people from other business locations or functions.