Social Media Marketing Executive

Wild Hill Adventure is looking for a Social Media Growth & Content Manager who understands how to grow content on Instagram, YouTube and Facebook.

This is not a basic video editing role.

We are looking for someone who understands hooks, retention, trends, algorithms, storytelling, content psychology and social media analytics and can turn travel footage into content that people actually want to watch and share.

• Key ResponsibilitiesDevelop and execute social media growth strategies.
• Manage Wild Hill Adventure's Instagram, YouTube and Facebook.
• Research current trends, formats, topics and sounds.
• Create strong hooks for Reels, Shorts and YouTube videos.
• Edit short-form and long-form travel videos.
• Turn raw travel footage into multiple pieces of content.
• Develop content calendars and weekly content plans.
• Write captions, titles and descriptions.
• Create or coordinate thumbnails and other basic creative assets.
• Monitor views, retention, CTR, shares, saves, engagement and follower growth.
• Analyse why content performs well or poorly and improve future content.
• Study successful travel creators and competitors.
• Experiment with different hooks, formats, storytelling styles and topics.
• Maintain an organized content library and publishing schedule.
• Assist with travel blogs and other content when required.
• Work closely with the SEO/Website team to repurpose content across platforms.
• What We Are Looking For1–4+ years of experience in social media, content creation or digital content.
• Strong understanding of Instagram and YouTube algorithms.
• Excellent understanding of hooks and audience retention.
• Strong knowledge of current social media trends.
• Good storytelling and creative thinking.
• Strong video editing skills.
• Understanding of YouTube titles, thumbnails and CTR.
• Ability to analyse social media analytics and make decisions from data.
• Ability to work independently and take ownership.
• Interest in travel, adventure and destination content is a strong advantage.

Portfolio Is MandatoryApplicants should provide examples of:

• Social media accounts they have managed.
• Reels/Shorts they have created.
• YouTube videos they have worked on.
• Best-performing content.
• Growth/results achieved.

We care more about proven ability and results than certificates or degrees.

Practical TestShortlisted candidates may be asked to:

• Create a Reel from raw travel footage.
• Write 5 hooks for a travel video.
• Suggest 10 content ideas for Wild Hill Adventure.
• Create a 7-day social media content plan.
• Explain why a particular video performed well or poorly.
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ImportantThis is a full-time office-based position in Azara, Guwahati.

WFH/Hybrid is not available.

We are looking for someone who wants to own and grow the social media presence, not someone who only wants to receive editing tasks.