Digital Marketing Specialist

About us:

Irish Taylor & Co is a global technology and business consulting firm working across AI, software development, cybersecurity, digital marketing, and business operations. We partner with organizations across industries including technology, education (K–12 & EdTech), real estate, and enterprise services to drive growth, efficiency, and scalable systems.

With a presence in Australia, India, UK, and the USA, we support startups, SMBs, and enterprise clients through both strategy and execution—acting as a long-term Growth Partner in their journey.

Learn more:

https://www.irishtaylor.com/

https://www.linkedin.com/company/irish-taylor-co/

https://www.instagram.com/irishtaylor.co/

Job Summary

We are looking for a Digital Advertising Specialist responsible for planning, launching, managing, and optimizing paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads. The primary objective of this role is to generate high-quality school admission leads through targeted digital advertising campaigns and continuously improve campaign performance and lead quality.

Key Responsibilities:

•      Plan and execute lead-generation campaigns on Meta Ads (Facebook & Instagram) and Google Ads.

•      Develop advertising strategies specifically focused on school admissions and enquiry generation.

•      Identify and define relevant target audiences based on factors such as location, demographics, interests, parent profiles, and student age groups.

•      Set up and manage campaigns, ad sets, audiences, budgets, creatives, placements, and bidding strategies.

•      Conduct A/B testing of audiences, creatives, ad copy, offers, and landing pages.

•      Monitor campaigns daily and optimize them based on performance.

•      Track key metrics including leads generated, Cost Per Lead (CPL), Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), lead quality, and campaign ROI/ROAS where applicable.

•      Identify and reduce low-quality, irrelevant, or duplicate leads.

•      Coordinate with the creative/content team to develop effective ad creatives, videos, images, and copy.

•      Set up and monitor conversion tracking, pixels, events, and relevant analytics.

•      Work with landing pages and lead forms to improve conversion rates.

•      Analyze campaign data and provide weekly/monthly performance reports.

•      Recommend budget allocation based on campaign and platform performance.

•      Conduct competitor and market research to identify new advertising opportunities.

•      Stay updated with changes to Meta Ads, Google Ads, targeting, tracking, privacy, and advertising best practices.

•      Work closely with the admissions/sales team to understand lead quality and improve campaign targeting.

Required Skills:

•      Hands-on experience with Meta Ads Manager and Google Ads.

•     Strong understanding of lead-generation campaigns and conversion funnels.

•      Knowledge of audience targeting, retargeting, lookalike audiences, keyword research, and campaign optimization.

•      Strong analytical and data-driven approach.

•      Understanding of Google Analytics/GA4, conversion tracking, Meta Pixel, and campaign attribution.

•      Ability to interpret campaign data and make optimization decisions.

•      Good understanding of landing-page and lead-form conversion principles.

•      Strong communication and reporting skills.

Preferred Qualifications:

•      Bachelor's degree in Marketing, Digital Marketing course, Business field, Communications field, or a related field.

•      2+ years of hands-on experience in digital advertising.

•      Experience generating leads for schools, educational institutions, or other local businesses is highly preferred.

•      Meta Blueprint and/or Google Ads certifications would be an advantage.

•      Demonstrable portfolio or previous campaign results.

Success Metric of this position (KPIs):

•      Consistent generation of qualified school admission leads.

•      Maintain and improve target Cost Per Lead (CPL).

•      Continuously optimize campaigns based on lead quality and conversion data.

•      Improve conversion rates through testing and optimization.

•      Provide accurate and actionable campaign performance reports.

•      Efficiently manage advertising budgets and minimize wasted spend.

Location:

1. Hosur, Tamil Nadu – preferred base location.

2. Bangalore candidates encouraged to apply – must be able to commute to Rayakottai on a hybrid basis.

Job Type:

Job Type: Full-time, Regular / Permanent

Experience required: 2 years and above

Interested candidates should send their resumes to careers@irishtaylor.com

Recruitment Candidates FAQs – https://www.irishtaylor.com/candidate-faqs

READ THE JOB DESCRIPTION CAREFULLY. DO NOT APPLY IF YOU DO NOT HAVE THE ABOVE EXPERIENCE. IRISH TAYLOR HAS A STRICT SCREENING, INTERVIEW, AND ONBOARDING PROCESS.

NOTE: DUE TO THE LARGE VOLUME OF JOB APPLICANTS WHO WANT TO JOIN IRISH TAYLOR, WE WILL SEND A SCREENING FORM TO YOU IF YOU MATCH OUR REQUIREMENTS.

Diversity and inclusion:

At Irish Taylor, inclusivity drives us. We value diversity and strive for a fair and thriving workplace. We do not distinguish candidates based on any of the following:

1.       Age

2.       Sex

3.       Community/caste

4.       Religion or faith

5.       Marital status

6.       Political affiliation

7.       Race

8.       Gender

9.       Sexual preference

Irish Taylor has its foundations in love, trust, and respect. We qualify our staff based on company objectives and purely seek mutual growth. We work hard to fulfil our company's mission!

Join our dynamic team at Irish Taylor and contribute to our mission of being the world’s most sought-after Growth Partner. Apply now to be part of our exciting journey!