Business Development Manager (BDM)

• Conduct regular field visits to colleges, institutions, educational organizations, and other assigned locations. 
• Generate new business opportunities and quality leads through field activities. 
• Achieve daily, weekly, and monthly lead generation and conversion targets. 
• Develop new markets and identify potential areas for business expansion. 
• Maintain consistent productivity and field visit compliance. 
• Follow the assigned daily visit plan and update actual performance against the planned activities. 
• Identify performance gaps and approach the Reporting Manager/TL for support, guidance, and skill development. 
• Maintain strong professional relationships with institutional representatives and business partners. 

2. Institutional Tie-ups & Relationship Management 

• Identify and approach Degree Colleges, Engineering Colleges, Universities, Training Institutes, and other educational institutions for business collaboration. 
• Coordinate and work towards MOU tie-ups with institutions. 
• Conduct regular follow-ups with institutional management, placement teams, faculty members, and key decision-makers. 
• Build and maintain long-term relationships with colleges and institutional partners. 
• Identify opportunities for seminars, student engagement programs, help desks, workshops, and promotional activities. 
• Maintain an updated database of institutions contacted, meetings conducted, follow-ups, and outcomes. 

3. Lead Generation, Quality & CRM Management 

• Generate quality student/customer leads through field visits, campaigns, events, references, and institutional partnerships. 
• Verify lead quality, data accuracy, contact details, and follow-up status before submission. 
• Ensure all leads are updated accurately and on time in the CRM/internal tracking system. 
• Avoid duplicate, incomplete, incorrect, or invalid lead submissions. 
• Track lead movement from initial enquiry to qualification and conversion. 
• Conduct timely follow-ups with generated leads wherever required. 
• Maintain proper remarks and next-action dates for all assigned leads. 

4. Market Development & Competitor Analysis 

• Understand the local market and identify potential business opportunities. 
• Collect market intelligence regarding competitors, promotional activities, student requirements, and market trends. 
• Identify high-potential colleges, locations, and student communities for future campaigns. 
• Share market feedback and competitor updates regularly with the Reporting Manager. 
• Suggest new promotional ideas and field strategies to improve lead generation and brand visibility. 
• Identify new geographical areas for expansion based on business potential. 

5. Team Coordination & Development 

• Work closely with the Team Leader, Assistant Manager, Sales/Counselling Team, Marketing Team, and other departments. 
• Attend regular coaching, training, review, and performance-development sessions. 
• Share field experiences, market information, and best practices with team members. 
• With approval from the Team Leader, support or guide new/co-employees regarding field activities and operational processes. 
• Maintain a positive and motivated approach towards individual and team targets. 
• Support team members during major campaigns and events when required. 

6. Reporting & Performance Tracking 

• Update all required daily, weekly, and monthly performance reports and trackers accurately. 
• Maintain records of field visits, meetings, leads generated, conversions, institutional contacts, and promotional activities. 
• Submit Plan vs Actual reports within the defined timelines. 
• Provide regular updates to the Team Leader/Reporting Manager regarding field progress. 
• Attend daily and weekly review meetings with complete updates. 
• Escalate operational challenges, institutional concerns, or field-related issues to the Reporting Manager on time. 
• Recommend practical corrective actions wherever improvement is required. 

7. Events, Campaigns & Promotional Activities 

• Actively participate in and support physical events, seminars, education fairs, college campaigns, workshops, help desks, and promotional activities. 
• Identify colleges and locations suitable for promotional events. 
• Coordinate with the concerned teams for permissions, venue readiness, branding materials, registrations, and event requirements. 
• Support manpower planning and smooth on-ground execution. 
• Ensure branding and promotional materials are displayed appropriately. 
• Engage with students and institutional representatives professionally during events. 
• Capture leads generated during events accurately. 
• Track event outcomes, lead generation, engagement, and conversions. 
• Submit post-event reports with results, observations, and recommendations. 

8. Market Ambassador Development 

• Identify potential Market Ambassadors/Student Ambassadors within colleges and institutions. 
• Build relationships with ambassadors and regularly engage them for promotional support. 
• Guide ambassadors regarding campaigns, events, referrals, and student engagement activities. 
• Track the leads and business generated through Market Ambassadors. 
• Maintain an updated Market Ambassador database and performance tracker.

Compliance & Professional Conduct 

• Follow company policies, SOPs, attendance requirements, reporting timelines, and operational guidelines. 
• Maintain professionalism during all field visits, meetings, events, and official communication. 
• Protect confidential company, institutional, employee, and customer information. 
• Ensure accurate reporting of field movements and business activities. 
• Maintain proper discipline and ethical conduct while representing the organization. 
• Ensure all submitted documents, reports, expenses, and lead information are genuine and accurate. 

10. Conveyance & Expense Management 

• Maintain accurate records of field travel and conveyance expenses. 
• Submit conveyance claims with valid supporting information/documents as per company policy. 
• Ensure all expenses are genuine, reasonable, and within approved limits. 
• Coordinate with the Team Leader/Reporting Manager and Finance Team regarding expense-related clarifications. 
• Immediately report any discrepancy identified in conveyance or operational expense records. 
• Any false, manipulated, or unsupported expense claim will be reviewed and handled strictly as per company policy and disciplinary procedures. 
• Ensure timely submission of expense statements and supporting documents.