Digital Marketing Executive

We are looking for a highly skilled and results-driven Digital Marketing Specialist with strong hands-on knowledge of SEO, AEO, GEO, Paid Advertising, and Social Media Marketing. The ideal candidate should understand modern search and digital marketing trends and be capable of developing and executing strategies that improve online visibility, generate qualified leads, and drive business growth.

Candidates with content creation and copywriting skills will have an added advantage.

Key Responsibilities

·      SEO – Search Engine Optimization

·      Develop and execute on-page, off-page, and technical SEO strategies.

·      Conduct keyword research, competitor analysis, and search-intent analysis.

·      Optimize website pages, landing pages, metadata, internal linking, and content.

·      Monitor organic rankings, traffic, conversions, and other SEO KPIs.

·      Identify opportunities to improve organic visibility and search performance.

·      Work with content and development teams to implement SEO recommendations.

AEO – Answer Engine Optimization

·      Develop strategies to improve visibility across answer engines and AI-powered search experiences.

·      Optimize content to target featured snippets, People Also Ask, FAQs, and direct-answer opportunities.

·      Structure content to provide clear, authoritative, and easily extractable answers.

·      Understand search intent and conversational queries.

·      Stay updated with the evolving AI search and answer-engine landscape.

GEO – Generative Engine Optimization

·      Develop strategies to improve brand visibility and discoverability within generative AI/search platforms.

·      Optimize website and content for AI-generated search results and recommendations.

·      Work on entity optimization, topical authority, structured content, and brand mentions.

·      Analyze how AI search engines interpret and surface brand/content information.

·      Continuously research emerging GEO best practices and AI-search trends.

Paid Advertising / Performance Marketing

·      Plan, execute, and optimize paid campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.

·      Manage campaign budgets, targeting, bidding, creatives, and landing-page performance.

·      Monitor CPC, CTR, CPL, CPA, ROAS, conversions, and other performance metrics.

·      Conduct A/B testing of ad copies, creatives, audiences, and landing pages.

·      Identify opportunities to improve campaign ROI and lead quality.

Social Media Marketing

·      Develop and execute social media strategies aligned with business objectives.

·      Manage content distribution across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X.

·      Research trends, competitors, audiences, and relevant topics.

·      Monitor engagement, reach, traffic, leads, and overall social media performance.

·      Collaborate with design/content teams to develop engaging social media campaigns.

Content Creation – Added Advantage

·      Create or assist in creating blogs, website content, social media posts, ad copies, scripts, email content, and other marketing assets.

·      Understand content marketing principles and create content based on search intent and audience needs.

·      Experience with AI-assisted content creation and optimization is a plus.

·      Strong copywriting and communication skills will be preferred.

Required Skills

·      Strong understanding of SEO, AEO, and GEO.

·      Hands-on experience with Google Ads and Meta Ads.

·      Strong knowledge of social media marketing and content distribution.

·      Understanding of keyword research, search intent, competitor analysis, and analytics.

·      Ability to analyze campaign and website performance using data.

·      Knowledge of tools such as Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, and SEO tools.

·      Good understanding of conversion optimization and lead-generation strategies.

·      Strong analytical, problem-solving, and communication skills.

·      Ability to keep up with rapidly changing AI search and digital marketing trends.