Digital Marketing Specialist

Job OverviewWe are looking for a results-driven Digital Marketing Professional to plan, execute, and optimize our online marketing efforts. The ideal candidate should have strong knowledge of performance marketing, social media, SEO, and content strategy to drive traffic, leads, and brand growth.

• 🛠️ Key ResponsibilitiesPlan and execute digital marketing campaigns across multiple channels
• Manage and optimize paid ads on Google Ads, Facebook Ads Manager, and Instagram
• Improve website ranking using SEO techniques with tools like Google Analytics and Google Search Console
• Create and manage content for social media platforms
• Generate leads and improve conversion rates
• Analyze campaign performance and optimize ROI
• Handle email marketing and automation campaigns
• Coordinate with designers and developers for campaign execution
• 🎯 Required Skills & QualificationsProven experience in digital marketing (0–3 years for executive, 3+ for manager)
• Strong knowledge of SEO, SEM, and social media marketing
• Experience running paid campaigns (Meta Ads, Google Ads)
• Understanding of content marketing and branding
• Basic knowledge of funnels, landing pages, and conversion optimization
• Familiarity with tools like Canva, Excel, and analytics dashboards
• ⭐ Preferred QualificationsExperience with marketing automation tools
• Knowledge of influencer marketing and affiliate marketing
• Basic video editing or creative skills
• Experience working in startups or agencies