Sales & Marketing Executive

Job Description – Key Account Manager (KAM)Position: Key Account Manager (KAM)Experience: 2–8 YearsLocation: HyderabadDepartment: Sales & Business DevelopmentJob SummaryWe are looking for a result-oriented Key Account Manager to manage existing clients, generate new business opportunities, and drive revenue growth. The candidate will be responsible for lead generation, client acquisition, account management, upselling, cross-selling, relationship building, and achieving sales targets.

• Key ResponsibilitiesGenerate new leads through cold calling, LinkedIn, email campaigns, networking, references, databases, and other channels.
• Identify and approach potential clients and convert leads into business opportunities.
• Handle the complete sales cycle from lead generation to closure and onboarding.
• Develop and maintain strong relationships with key clients and decision-makers.
• Manage and grow existing accounts through regular follow-ups and client engagement.
• Identify opportunities for upselling and cross-selling additional products/services to existing clients.
• Understand client requirements and provide suitable solutions based on their business needs.
• Conduct client meetings, presentations, product/service demonstrations, and negotiations.
• Build and maintain a healthy sales pipeline and ensure timely follow-up on all leads.
• Achieve monthly, quarterly, and annual sales and revenue targets.
• Prepare proposals, quotations, commercial discussions, and negotiate terms with clients.
• Handle client queries, concerns, and escalations while ensuring high customer satisfaction.
• Develop new accounts through market research, competitor analysis, networking, and direct outreach.
• Maintain accurate records of leads, opportunities, client interactions, and sales activities in CRM.
• Coordinate with internal teams to ensure smooth execution and timely delivery of client requirements.
• Track account performance, revenue growth, renewals, and opportunities for expansion.
• Develop long-term partnerships with clients and increase customer retention.
• Monitor market trends and identify new business opportunities.
• Provide regular sales reports, pipeline updates, and revenue forecasts to management.
• Required SkillsStrong lead generation and prospecting skills
• Excellent communication and interpersonal skills
• Strong B2B sales and business development skills
• Client acquisition and relationship management
• Upselling and cross-selling expertise
• Hunting and farming of accounts
• Negotiation and deal-closing skills
• Consultative and solution-based selling
• Strong follow-up and conversion skills
• Account expansion and revenue growth
• Presentation and pitching skills
• CRM and sales pipeline management
• Target-oriented and result-driven approach
• Strong networking and stakeholder management
• Problem-solving and client-handling abilities
• Ability to work independently and meet deadlines
• Preferred Candidate Profile2–8 years of experience in Key Account Management, B2B Sales, Business Development, Client Servicing, or related roles.
• Proven experience in lead generation, new client acquisition, and account management.
• Experience in handling corporate clients and decision-makers.
• Strong track record of achieving sales/revenue targets.
• Candidates with experience in hunting new accounts as well as farming existing accounts will be preferred.
• Immediate joiners or candidates with a short notice period are preferred.
• Key Performance Indicators (KPIs)Number of qualified leads generated
• Lead-to-client conversion rate
• New client acquisitions
• Monthly/quarterly revenue
• Sales target achievement
• Upselling and cross-selling revenue
• Existing account growth
• Client retention rate
• Number of client meetings and presentations
• Sales pipeline value
• Deal closure rate
• Customer satisfaction and relationship strength