Telecalling Team Leader

 Lead Action Team – Team Lead

Location: Hyderabad, India

Employment Type: Full-time

About Career Bridge

CareerBridge Consultants Pvt. Ltd. is a leading overseas education consultancy with 23+ years of experience in helping students achieve their academic and career goals abroad.

We provide end-to-end overseas education services, including career counselling, university selection, application processing, scholarship guidance, visa assistance, test preparation, and pre- and post-arrival support.

With 20,000+ students supported and partnerships with 100+ universities across 10 countries, CareerBridge is committed to providing students with trusted, transparent, and personalized guidance.

CareerBridge is also Great Place to Work® Certified, with a strong focus on employee growth, teamwork, learning, and career development.

At CareerBridge, we believe in creating opportunities not only for students but also for our employees to learn, grow, and build successful careers.

 About the Department

Department: Lead Action Team

Designation – Team Lead - LAT

The Lead Action Team is responsible for managing, distributing, monitoring, and converting leads generated through various marketing channels. The team ensures timely follow-ups, proper lead allocation, accurate lead tracking, and smooth coordination between Marketing and Sales/Counselling teams to improve lead quality, conversions, admissions, and enrolments.

Key Responsibilities

1. Lead Management & Allocation

· Identify and prioritize lead sources including digital campaigns, vendors, events, referrals, and on-ground activities.

· Oversee all incoming leads generated through different marketing channels.

· Ensure proper and timely allocation of leads to the calling and sales/counselling teams.

· Monitor the complete lead funnel from Raw Leads to Qualified Leads.

· Ensure lead quality and timely follow-up by the team.

· Conduct regular call audits and provide constructive feedback.

· Monitor team productivity, attendance, targets, and overall performance.

2. Coordination with Marketing Team

· Work closely with the Marketing Team on digital and on-ground campaigns.

· Track the performance of leads generated from different marketing channels.

· Share regular feedback on lead quality, conversion trends, and campaign effectiveness.

· Support the Marketing Team in identifying high-performing lead sources.

3. Sales & Counselling Team Coordination

· Coordinate with Sales and Destination Counselling teams for the smooth handover of qualified leads.

· Conduct regular meetings to review lead quality, follow-up status, and conversions.

· Resolve issues related to lead allocation, lead ownership, and pending follow-ups.

· Ensure qualified leads are moved to the next stage without delay.

4. Vendor & Lead Source Management

· Identify and coordinate with new vendors or partners who can generate quality leads.

· Maintain relationships with existing lead providers and vendors.

· Monitor vendor performance based on lead quality, cost per lead, conversion rate, and ROI.

· Share vendor performance updates with management.

5. Team Management

· Lead and supervise the Lead Action Team, including calling and lead-processing members.

· Prepare and monitor daily calling schedules and productivity targets.

· Conduct daily or weekly team meetings, performance reviews, and training sessions.

· Guide team members on calling quality, follow-up techniques, lead handling, and conversion.

· Handle team escalations and operational challenges.

· Ensure discipline, productivity, and accountability within the team.

6. Data Monitoring & Reporting

· Track and analyse lead movement across different stages such as:

o Raw Leads

o Attributed Leads

o Contacted Leads

o Qualified Leads

o Converted Leads

· Ensure accurate lead status updates and proper data maintenance.

· Prepare daily, weekly, and monthly reports for management.

· Analyse lead performance, conversion trends, productivity, and pending follow-ups.

· Ensure all reporting data is accurate and updated on time.

7. Events & On-Ground Activities

· Support the planning and execution of education fairs, seminars, information sessions, and other promotional activities.

· Coordinate logistics, branding, promotions, and lead-generation activities for events.

· Work closely with Marketing, Sales, Counselling teams, and external vendors.

· Ensure proper lead capture during events.

· Monitor and ensure timely follow-up of all event-generated leads.

8. Process Improvement

· Identify opportunities to improve lead conversion and team efficiency.

· Suggest improvements in lead tracking, allocation, follow-up methods, and reporting systems.

· Standardize lead-management processes across the team.

· Develop and implement better follow-up mechanisms.

· Support management in improving the overall lead-generation and conversion process.

Key Performance Indicators (KPIs)

· Lead response and follow-up turnaround time

· Number of leads contacted and qualified

· Lead-to-qualified-lead conversion rate

· Counselling appointment generation

· Lead allocation and follow-up accuracy

· Calling team productivity

· Call quality and audit performance

· Vendor lead quality and conversion

· Data accuracy and timely reporting

· Event lead follow-up and conversion

· Monthly admission and enrolment contribution