Analytics Practitioner

Analytics Practitioner

Project Role : Analytics Practitioner
Project Role Description : Develop business insights using predictive statistical modeling activities. Use analytical tools and techniques to generate and improve decision-making by modeling client, market, and key performance data.
Must have skills : Data Analytics
Good to have skills : Microsoft Power Business Intelligence (BI), Salesforce Data 360
Minimum 5 year(s) of experience is required
Educational Qualification : 15 years full time education

GTM Intelligence & Data Analyst
ROLE OVERVIEW
The GTM Intelligence & Data Analyst builds and maintains the governed, trusted view of the addressable market and target account universe. This role ensures that TAM/SAM/SOM models, territory design, and account prioritization rest on defensible data that leadership can rely on — replacing gut feel with evidence.
THE OBJECTIVE
Produce and maintain the single source of truth for market sizing, target account data, and territory intelligence — integrating third-party signals and AI to deliver planning dashboards that drive coverage and investment decisions.
KEY RESPONSIBILITIES
Build and maintain a defensible TAM/SAM/SOM model, refreshed on a defined cadence
Own the accurate target-account repository segmented by industry, vertical, geography, size, and tech stack
Integrate third-party data and AI signal sources against agreed governance standards
Conduct whitespace and account-prioritization analysis to feed territory planning workflows
Develop and maintain planning dashboards that leadership uses for coverage and investment decisions
Partner with Sales, Marketing, and Finance to align on segmentation definitions and planning assumptions
Monitor data freshness and quality across all market intelligence data sources
Translate complex market data into clear, actionable narratives for executive audiences
SKILLS & EXPERIENCE REQUIRED
4–7 years of experience with Salesforce data models and commercial analytics
Proficiency with enrichment platforms such as ZoomInfo, 6sense, or equivalent
Strong SQL skills for data extraction, transformation, and analysis
Experience with BI tools (Tableau, Power BI, or equivalent) for dashboard development
Familiarity with market-sizing methodology and statistical analysis
Genuine data-governance discipline — you care about data quality and traceability
Ability to communicate findings clearly to senior GTM stakeholders
NICE TO HAVE
Experience with AI/ML-powered signal scoring or predictive account models
Background in territory planning, quota setting, or RevOps analytics
Familiarity with intent data platforms (Bombora, G2, TechTarget)