Area Sales Manager

Job Description – Area Sales Manager (Real Estate)Position: Area Sales Manager (ASM)

Department: Sales & Marketing

Industry: Real Estate

Employment Type: Full-Time

Location: Hyderabad

Job SummaryWe are looking for a dynamic and target-oriented Area Sales Manager to drive real estate sales within the assigned area. The candidate will be responsible for managing and motivating the sales team, achieving revenue targets, handling key clients, developing business opportunities, and maintaining strong relationships with customers and channel partners.

• Key ResponsibilitiesSales & RevenueAchieve monthly, quarterly, and annual sales targets.
• Develop and implement effective sales strategies for the assigned territory.
• Drive lead generation, conversions, site visits, and property closures.
• Monitor the sales pipeline and ensure timely follow-ups.
• Handle negotiations and support the team in closing high-value deals.
• Team ManagementLead, motivate, and manage a team of Sales Executives.
• Set individual and team targets and monitor performance.
• Conduct daily/weekly sales meetings and performance reviews.
• Train team members on project knowledge, sales techniques, and customer handling.
• Identify performance gaps and provide coaching to improve productivity.
• Customer & Client ManagementBuild and maintain strong relationships with prospective and existing customers.
• Understand customer requirements, budget, and investment objectives.
• Assist the team in client meetings, property presentations, and site visits.
• Handle customer objections, escalations, and negotiations professionally.
• Generate repeat business and customer referrals.
• Business DevelopmentIdentify new business opportunities within the assigned area.
• Develop and maintain relationships with channel partners, brokers, investors, and corporate clients.
• Explore new lead-generation and sales channels.
• Participate in property exhibitions, events, and promotional activities.
• Market AnalysisMonitor local real estate market trends and competitor activities.
• Track competitor pricing, projects, offers, inventory, and market demand.
• Provide market insights and recommendations to senior management.
• Identify potential locations and projects for business expansion.
• Reporting & CRMMaintain accurate customer and sales information in the CRM.
• Prepare daily, weekly, and monthly sales reports.
• Track team productivity, lead conversion, site visits, and closures.
• Provide sales forecasts and performance updates to management.
• Candidate RequirementsBachelor's degree in any discipline; MBA in Sales/Marketing is an advantage.
• 3–6 years of experience in real estate sales, preferably with team-handling experience.
• Strong knowledge of the local real estate market.
• Excellent communication, presentation, negotiation, and closing skills.
• Strong leadership and team-management abilities.
• Target-oriented and result-driven approach.
• Good knowledge of CRM tools and MS Office.
• Willingness to travel for client meetings and site visits.
• Key Performance Indicators (KPIs)Monthly and quarterly sales achievement.
• Revenue and booking value.
• Lead-to-site-visit conversion.
• Site-visit-to-booking conversion.
• Team productivity.
• Lead follow-up and pipeline management.
• Channel partner business generation.
• Customer satisfaction and referrals.
• What We OfferCompetitive salary with attractive incentives.
• Performance-based bonuses.
• Career growth opportunities.
• Training and development programs.
• Travel and other applicable allowances.
• Opportunity to work with a growing real estate organization.