Digital Marketing Executive

Digital Marketing Executive – Luxury Home Theatre & Automation

About AV Luxe

AV Luxe is a premium Audio-Visual, Home Theatre, Home Automation and Luxury Entertainment solutions company. We create high-end residential and commercial experiences using premium audio, video, cinema and automation technologies.

Job Responsibilities

• Develop and execute digital marketing strategies to increase AV Luxe’s online visibility and generate quality leads.
• Manage and grow Instagram, Facebook, YouTube, Google Business Profile and other social media platforms.
• Create engaging content showcasing:
• Luxury Home Theatres
• Home Automation
• Premium Audio & Video Systems
• Projector & Screen Solutions
• AV Luxe Showroom and Demo Rooms
• Completed projects and installations
• Plan and create Reels, videos, posts, stories and promotional campaigns.
• Coordinate photography and videography of AV Luxe projects and showroom installations.
• Write attractive captions, descriptions and marketing copy suitable for a premium/luxury brand.
• Manage social media posting schedules and maintain a consistent brand image.
• Run and monitor Instagram/Facebook/Google paid advertising campaigns to generate leads.
• Track campaign performance, leads, engagement, reach and conversions.
• Conduct basic competitor and market research in the premium AV, home theatre and automation industry.
• Improve Google search visibility and local SEO for AV Luxe.
• Manage and optimize Google Business Profile, including posts, photos and customer reviews.
• Work closely with the sales team to generate and follow up on digital leads.
• Develop creative marketing ideas to increase showroom visits and demo-room appointments.
• Coordinate with graphic designers, photographers, videographers and external marketing agencies when required.

Skills Required

• 1–3 years of experience in Digital Marketing/Social Media Marketing preferred.
• Strong knowledge of Instagram, Facebook, YouTube and Google Ads.
• Good understanding of Meta Ads Manager and Google Ads.
• Experience creating Reels and short-form video content.
• Basic knowledge of Canva, Photoshop, CapCut or similar creative tools.
• Good English communication and content-writing skills.
• Knowledge of SEO and Google Business Profile will be an advantage.
• Creative mindset with an eye for luxury/premium branding.
• Ability to understand and promote premium products through compelling visual content.
• Strong analytical and reporting skills.

Preferred Candidate

We are looking for someone who is:

• Creative and energetic
• Social-media savvy
• Good at creating premium-looking content
• Comfortable shooting basic videos/reels using a smartphone
• Interested in luxury technology, home theatre and automation
• Proactive in generating new marketing ideas
• Able to work independently and meet deadlines

Key Performance Indicators (KPIs)

• Quality digital leads generated
• Social media growth and engagement
• Reel/video reach and performance
• Website and Google Business Profile traffic
• Lead conversion from digital campaigns
• Growth in showroom/demo-room enquiries
• Overall improvement in AV Luxe’s online brand presence

Salary: ₹20,000 – ₹35,000 per month, depending on experience and skills.

To Apply: Candidates may share their CV along with links to their social media work, portfolio or previous campaigns.