Digital Marketing Executive

Job Description: SEO / Digital Marketing & Content Creator

Job Title: SEO & Digital Marketing Specialist / Content Creator

Department: Marketing

Experience: 1–3 Years

Employment Type: Full-Time

Work Mode: Work from Office / Hybrid

Location: Hyderabad

Job Overview

We are looking for a creative, analytical, and result-oriented SEO & Digital Marketing Specialist / Content Creator to strengthen our company's online presence, improve search engine rankings, generate leads, and build brand awareness.

The candidate will be responsible for managing SEO activities, planning and executing digital marketing campaigns, creating engaging content, managing social media platforms, and developing marketing strategies to increase website traffic, customer engagement, and business growth.

Key Responsibilities

1. Search Engine Optimization (SEO)

• Perform keyword research and competitor analysis.
• Implement on-page and off-page SEO strategies.
• Optimize website content, meta titles, descriptions, headings, and URLs.
• Manage technical SEO, including website speed, indexing, crawling, and mobile optimization.
• Build quality backlinks and improve domain authority.
• Monitor keyword rankings, organic traffic, and website performance.
• Work with Google Search Console, Google Analytics 4, and SEO tools.
• Identify SEO opportunities and continuously improve search visibility.

2. Digital Marketing

• Plan and execute digital marketing campaigns.
• Manage Google Ads, Meta Ads (Facebook and Instagram), and other advertising platforms.
• Develop strategies for lead generation and customer acquisition.
• Monitor campaign performance, conversion rates, and marketing ROI.
• Conduct competitor research and market analysis.
• Optimize marketing campaigns based on performance data.
• Support email marketing and other digital outreach activities.

3. Content Creation & Content Marketing

• Create engaging website content, blogs, articles, and landing pages.
• Develop social media content, captions, creative concepts, and promotional posts.
• Create marketing content for LinkedIn, Instagram, Facebook, and YouTube.
• Develop short-form video and reel concepts.
• Write SEO-friendly articles and website content.
• Create content calendars and maintain consistent publishing schedules.
• Ensure content aligns with brand guidelines and marketing objectives.
• Use AI-powered tools to improve content research, creation, and productivity.

4. Social Media Management

• Manage and grow company social media accounts.
• Plan and schedule regular posts, stories, reels, and campaigns.
• Improve audience engagement and brand visibility.
• Track social media performance and prepare reports.
• Identify trending topics, hashtags, and content opportunities.

5. Analytics & Reporting

• Track website traffic, keyword rankings, and user engagement.
• Analyze campaign performance and lead generation.
• Prepare weekly and monthly marketing performance reports.
• Recommend improvements based on data and analytics.

Required Skills & Qualifications

• Good understanding of SEO principles and digital marketing strategies.
• Knowledge of Google Analytics 4 and Google Search Console.
• Experience with keyword research and SEO tools such as SEMrush, Ahrefs, or Ubersuggest.
• Strong writing, editing, and communication skills.
• Knowledge of social media marketing and content planning.
• Basic graphic design skills using Canva or Adobe tools.
• Knowledge of video editing tools such as CapCut or Premiere Pro is an advantage.
• Understanding of Google Ads and Meta Ads.
• Ability to analyze marketing data and generate actionable insights.
• Familiarity with AI content tools such as ChatGPT.

Key Performance Indicators (KPIs)

• Improvement in organic website traffic.
• Growth in targeted keyword rankings.
• Increase in website visibility and search impressions.
• Quality backlink acquisition.
• Social media reach, engagement, and follower growth.
• Number of qualified leads generated.
• Content quality, consistency, and publishing frequency.
• Digital marketing campaign performance and ROI.

Preferred Candidate Profile

• Creative thinker with analytical abilities.
• Self-motivated and target-oriented.
• Able to manage multiple marketing activities.
• Updated with the latest SEO and digital marketing trends.
• Capable of working independently and collaboratively.
• Portfolio of previous SEO projects, blogs, social media campaigns, or content creation work is preferred.

What We Offer

• Opportunity to work on real business growth projects.
• Exposure to SEO, digital advertising, branding, and content marketing.
• Career growth and professional development.
• Collaborative and performance-driven work environment.