Digital Marketing Manager

Digital Marketing Manager – OS ConstructionJob OverviewOS Construction is looking for a results-driven Digital Marketing Manager to manage and grow our online presence, with a strong focus on social media management, Meta advertising, and lead generation. The ideal candidate will be responsible for developing digital marketing strategies that increase brand visibility, generate qualified leads, and support business growth.

• Key ResponsibilitiesDevelop and execute digital marketing strategies aligned with OS Construction’s business and sales objectives.
• Manage the company’s social media presence across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Create and coordinate engaging content, including posts, reels, stories, project showcases, testimonials, and promotional campaigns.
• Plan, launch, and manage Meta Ads campaigns (Facebook & Instagram) focused on lead generation.
• Set up and optimize campaigns, audiences, creatives, budgets, and lead-generation funnels.
• Generate and improve the quality of leads for construction, residential, commercial, and related projects.
• Monitor campaign performance and optimize CPL (Cost Per Lead), conversion rates, reach, engagement, and ROI.
• Conduct audience research and competitor analysis to identify new marketing opportunities.
• Work closely with the sales team to ensure leads are properly tracked, followed up, and converted.
• Maintain and improve lead-generation landing pages, forms, WhatsApp campaigns, and other digital touchpoints where required.
• Track and report monthly performance using relevant analytics and advertising tools.
• Stay updated with the latest Meta Ads trends, algorithms, targeting options, and digital marketing strategies.
• Coordinate with designers, video editors, photographers, and other creative teams to produce high-quality marketing content.
• Build a strong and consistent digital brand presence for OS Construction.
• Key Performance Indicators (KPIs)Number of qualified leads generated
• Cost Per Lead (CPL)
• Lead-to-customer conversion rate
• Meta Ads ROI/ROAS
• Social media reach and engagement
• Follower and audience growth
• Website/landing-page conversions
• Overall contribution of digital marketing to sales
• Required Skills & QualificationsBachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• 2–5 years of experience in digital marketing, preferably in construction, real estate, infrastructure, or a related industry.
• Strong hands-on experience with Meta Ads Manager and Facebook/Instagram advertising.
• Proven experience in lead generation and performance marketing.
• Good understanding of social media content strategy and audience growth.
• Knowledge of Google Analytics, Google Ads, Meta Pixel, conversion tracking, and CRM/lead-management systems is an advantage.
• Strong analytical and reporting skills.
• Good communication and creative problem-solving abilities.
• Ability to work independently, manage campaigns, and achieve lead-generation targets.

Preferred CandidateA candidate who is hands-on with Meta Ads, understands lead generation, can manage social media end-to-end, and is focused on measurable business results rather than just social media engagement.