Field Marketing Executive

JOB DESCRIPTION – FIELD MARKETING EXECUTIVECompany Name: Aspire Next Academy Pvt. Ltd.

Position: Field Marketing Executive

Employment Type: Full-Time

Work Mode: Work From Home + Field Work

Working Days: Monday to Saturday

Working Hours: 9:00 AM to 5:00 PM

Fixed Salary: ₹25,000 – ₹40,000 per month

Performance Incentives: Up to ₹20,000 per month

Additional Benefits: Petrol Allowance

Target Locations: Major Cities

1. Job OverviewAspire Next Academy Pvt. Ltd. is looking for a dynamic, enthusiastic, and target-oriented Field Marketing Executive to promote the company's training programs through direct marketing campaigns at colleges and educational institutions.

The candidate will be responsible for visiting colleges, conducting student awareness campaigns outside college premises, interacting with students, promoting training programs, and generating quality student leads.

The primary objective of this role is to increase brand awareness, expand the company's presence across major cities, and generate a minimum of 50 genuine student leads per day through effective field marketing activities.

This position involves working independently in the field, with work-from-home flexibility for daily reporting, coordination, and follow-ups.

2. Roles & ResponsibilitiesCollege Marketing & Campaign Management

• Visit nearby colleges, universities, and educational institutions to conduct marketing campaigns.
• Conduct promotional activities outside college premises and at approved locations.
• Interact directly with students to create awareness about Aspire Next Academy's training programs.
• Distribute brochures and communicate course details, benefits, and career opportunities.
• Identify suitable colleges and student communities for regular marketing activities.
• Expand promotional campaigns across major cities.

Lead Generation & Student Engagement

• Generate a minimum of 50 student leads per day.
• Collect accurate student information, including name, contact number, email ID, educational qualification, and course interest.
• Generate genuine and interested student enquiries through face-to-face interactions.
• Explain the company's courses, training programs, and career-oriented learning opportunities.
• Encourage interested students to connect with the academic counselling team.
• Ensure all collected leads are properly documented and submitted to the company.

Reporting & Performance Management

• Maintain daily lead generation reports using Excel or Google Sheets.
• Submit daily campaign activity reports to management.
• Track the number of colleges visited and students approached.
• Maintain lead quality and avoid duplicate or incorrect entries.
• Coordinate with the internal sales and academic counselling teams.
• Work towards achieving daily and monthly lead generation targets.
• 3. Daily Performance ExpectationsMinimum 50 genuine student leads per day.
• Regular visits to nearby colleges and educational institutions.
• Conduct effective promotional campaigns and student engagement activities.
• Maintain accurate lead records and daily reporting.
• Focus on lead quality, student interest, and campaign productivity.
• Achieve assigned monthly performance targets.

4. Salary, Incentives & BenefitsFixed Monthly Salary: ₹25,000 – ₹40,000, depending on the candidate's experience, skills, and suitability.

Performance-Based Incentives:

• Additional incentives of up to ₹20,000 per month.
• Incentives will be awarded based on achievement of assigned lead generation targets.
• Higher target achievement and quality lead generation will be rewarded accordingly.
• Incentives will be calculated as per the company's performance and incentive policy.

Additional Benefits:

• Petrol allowance provided separately as per company policy.
• Work-from-home flexibility for reporting and coordination.
• Opportunity to work independently and grow with the organization.
• 5. Required Skills & QualificationsAny Graduate or Bachelor's Degree preferred.
• Previous experience in Field Marketing, Direct Marketing, Sales, Promotions, or College Marketing is an advantage.
• Excellent communication and interpersonal skills.
• Strong student engagement and convincing abilities.
• Ability to independently conduct marketing campaigns.
• Good networking and relationship-building skills.
• Target-oriented approach with a strong focus on lead generation.
• Basic knowledge of MS Excel or Google Sheets.
• Willingness to travel and visit colleges regularly.
• 6. Professional ExpectationsMaintain professional behaviour while representing the company.
• Follow college rules and obtain necessary permissions before conducting campaigns.
• Ensure accurate and ethical student data collection.
• Maintain discipline, punctuality, and regular communication with management.
• Take ownership of assigned targets and campaign performance.
• Represent Aspire Next Academy professionally in all marketing activities.

7. Ideal Candidate ProfileThe ideal candidate should be confident, energetic, self-motivated, and capable of independently managing field marketing activities. The candidate must have the ability to approach students, communicate effectively, promote educational programs, and generate quality leads consistently.

Candidates with experience in college promotions, educational marketing, student engagement, and direct field sales will be preferred.

8. Important Job RequirementAlthough this position offers work-from-home flexibility for reporting and coordination, it requires regular field visits to colleges and educational institutions. The candidate must be comfortable travelling, conducting outdoor campaigns, and achieving daily lead generation targets.

Join Aspire Next Academy Pvt. Ltd. and be a part of our growing team!