Marketing Strategy - Associate

We're hiring a Marketing Strategy Associate to work directly with the founder on research, go-to-market planning and marketing content for TheMindRise.ai and its flagship product, Dhiti.ai.

The roleYou will be the founder's right hand on marketing: researching what works, turning findings into rollout plans, and producing the content that carries those plans to market.

This is a hands-on, high-ownership role. One week you may be mapping how competitors sell assessments to colleges; the next you may be scripting a 30-second Reel for freshers or drafting a pitch for an HR head. You will see strategy and execution side by side, and your work will directly shape how Dhiti.ai and future TheMindRise.ai products launch.

Key responsibilities

1. Market and competitor researchResearch the assessment, career-guidance, EdTech and HR-tech landscape in India and globally.

• Build and maintain competitor profiles: positioning, pricing, channels, messaging and partnerships.
• Study how similar products sell to students, colleges and enterprises, and summarise what we can borrow or avoid.
• Track trends in hiring, skills, future-of-work and AI adoption that our messaging can tap into.

2. Audience and customer insightBuild detailed personas for each segment: students/freshers, parents, placement officers and college leadership, HR and L&D teams.

• Run customer interviews, surveys and pilot feedback sessions; turn raw input into clear insight notes.
• Map each segment's buying journey: who decides, who influences, what objections come up, and what proof they need.

3. Go-to-market and rollout strategyHelp design rollout plans for each segment, including channel mix, sequencing, budget and timelines.

• Research and recommend strategies such as campus ambassador programmes, institutional partnerships, B2B outreach, referral loops, influencer collaborations and community building.
• Support pricing and packaging research for individual, institutional and enterprise offers.
• Prepare campaign briefs that define objective, audience, message, channel, creative and success metrics.

4. Marketing content creationDraft copy for social posts, ad scripts, landing pages, emails, WhatsApp messages and blogs.

• Prepare sales and partnership collateral: one-pagers, brochures, case studies, college and corporate pitch decks.
• Help plan and script short-form video (YouTube Shorts, Instagram Reels) and coordinate AI-assisted production.
• Maintain a monthly content calendar and keep brand voice and visuals consistent.
• Support investor and stakeholder materials with market data, positioning slides and narrative inputs.

5. Performance tracking and reportingDefine KPIs for each campaign (reach, sign-ups, assessment completions, conversion, cost per acquisition).

• Track results across social, ads, website and outreach, and prepare a simple weekly dashboard for the founder.
• Recommend what to scale, fix or stop based on the numbers.

6. Founder support and coordinationPrepare research briefs, decks and talking points ahead of founder meetings, events and pitches.

• Coordinate with freelancers, designers, video editors and agencies; follow up on deliverables.
• Document playbooks and learnings so the marketing function can scale as the team grows.

What we're looking forBachelor's degree in any discipline; an MBA or PGDM in Marketing or Strategy is a plus, not a requirement.

• 0–1 years of experience in marketing, brand, growth, strategy consulting, content or a startup role (strong internships count).
• Excellent written and spoken English; you can turn complex ideas into simple, persuasive copy.
• Strong research skills: you know how to find credible data, synthesise it and draw a clear recommendation.
• Structured thinking with comfort in frameworks such as STP, 4Ps, customer journey mapping and funnel analysis.
• Working knowledge of digital channels: Instagram, YouTube, LinkedIn, WhatsApp, Google and Meta ads.
• Solid skills in Google Workspace or MS Office, especially slides and spreadsheets.
• Comfortable using AI tools for research, writing and creative work — and judging their output critically.
• Ownership mindset: you work well with ambiguity, take initiative and follow through without being chased.
• Good to haveExperience marketing EdTech, HR-tech, assessment or SaaS products.
• Exposure to B2B or institutional sales: colleges, universities, corporate HR or L&D.
• Basic design or video skills (Canva, CapCut or similar) and an eye for good creative.
• Familiarity with SEO, marketing analytics (GA4, Meta Ads Manager) or CRM tools.
• Fluency in Telugu, Hindi or other Indian languages for regional campaigns.
• A portfolio of past work: campaigns, decks, research reports, social pages or writing samples.