Senior Analyst, US Customer Engagement Measurement and Insights

Senior Analyst, US Customer Engagement Measurement and Insights

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Senior Analyst, Customer Engagement Measurement & Insights

Role Summary An AI-enabled analytics practitioner responsible for measuring, analyzing, and optimizing omnichannel customer engagement across HCP and patient touchpoints. Delivers campaign performance insights, experimentation outputs, and data-driven recommendations to support commercial decision-making.

Key Responsibilities

• Deliver measurement analyses across field, CRM, paid media, digital, and third-party channels
• Apply ML techniques to assess channel synergy, sequencing, and message performance
• Support design and execution of A/B tests, lift studies, and incrementality experiments
• Apply attribution frameworks (multi-touch attribution, Markov chain, causal inference)
• Integrate MMx, KDA, and predictive model outputs to drive engagement optimization
• Build and maintain dashboards, automated workflows, and reusable analytics frameworks
• Communicate findings to technical and non-technical stakeholders
• Mentor junior analysts and uphold data governance and documentation standards

Qualifications

• BA/BS required; advanced degree preferred (Data Science, Statistics, Economics, CS, or related)
• 3–5 years in advanced analytics, decision science, or omnichannel measurement
• Pharma/biotech/healthcare experience preferred

Technical Skills

• Python or R; SQL; cloud platforms (Databricks, Snowflake)
• Attribution modeling, uplift modeling, propensity scoring, causal inference
• Data visualization (PowerBI, Tableau, or similar)
• Familiarity with LLMs/GenAI for classification, summarization, and insight generation

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only:  If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If this posting is missing required information required by local law or incorrect, contact BMS at TAEnablement@bms.com with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.

R1605043 : Senior Analyst, US Customer Engagement Measurement and Insights

Experience Level

Senior Level